Nick Binns
Mar 29, 2017

Collective effort essential to combat brand-safety concerns

What marketers in APAC need to do, according to Nick Binns, GroupM's chief investment officer in the region.

Nick Binns

The news has recently been awash with articles naming big brand advertisers who have unwittingly had their ads placed on content associated with terrorism and hate speech, raising real concerns on the issue of brand safety. Worryingly the platforms in question are those we often feel are safe and trusted. Google and Facebook have been singled out in particular in news reports for their lack of control over this type of content and the advertising that runs alongside...

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