A new campaign by The Coca-Cola Company in Pakistan is tapping into the creativity of digital artists, such as Shehzil Malik, to generate unsupervised user-generated content for a co-branding campaign.
Coca-Cola has initiated a co-branded awareness drive that clubs its Fanta beverage brand with Oye Hoye, a snack brand of United Snacks, which has been giving PepsiCo's snack brands a hard time in Pakistan.
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