Babar Khan Javed
Jan 4, 2018

Coca-Cola takes on PepsiCo with influencer marketing in Pakistan

Taking on the snack and beverage brands of its rival PepsiCo, Coca-Cola in Pakistan has partnered with United Snacks for an Instagram-led campaign featuring influential digital artists.

Source: Inaara Sanjrani (@clickaara on Instagram)

A new campaign by The Coca-Cola Company in Pakistan is tapping into the creativity of digital artists, such as Shehzil Malik, to generate unsupervised user-generated content for a co-branding campaign.

Coca-Cola has initiated a co-branded awareness drive that clubs its Fanta beverage brand with Oye Hoye, a snack brand of United Snacks, which has been giving PepsiCo's snack brands a hard time in Pakistan.

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