Li Mei Foong
Sep 28, 2016

CMOs descend from their ‘Ivory Tower’

Marketing chiefs are the vanguards of change in the blitz of market disruption, and they need to apply both the left and right brain to succeed.

As digital and technological innovation continuously reshape consumer sentiments, marketing chiefs are scrambling to beef up their playbookswith balance sheets.

According to Forrester’s global report, The Evolved CMO in 2016, nearly a third of the 275 CMOs surveyed held PL responsibilities in 2015a 13 percent increase from the previous year.

This development is noteworthy, given that just two years ago the Fournaise Marketing Group found...

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