James Thompson
Apr 27, 2015

Clients take more hands-on approach

It's not easy being an agency, especially when clients are taking on an increasing amount of the work they used to pay agencies to do, writes James Thompson.

James Thompson

Who’d work in an agency these days Margins forever tightening, competition coming at you from all and unpredictable angles, and the proliferation of media, devices and techniques all seeming to be in conflict with what nearly every client seems to wantcut-through at scale.

Even worse, new competition is coming from the place you’d least expect it the client. For all their faults, clients used to stick to their own side of the fence and...

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