Ad Nut
Aug 15, 2017

Clawing for attention: Sampling machines tempt Singaporeans

The curious case of Singapore's affinity for big boxes that give stuff away.

Oreo's arcade-style claw machine gives away the brand's thin lemon variant.

In recent weeks, Singapore residents have had opportunities to obtain not only lemon-flavoured Oreo Thins but also cans of Carlsberg Smooth Draught from large metal boxes that appeared on the sidewalks of the Lion City.

The Oreo Thins Lemon machine, placed by Mondelez, working with Carat, Posterscope and Clear Channel, is a carnival-inspired claw machine that's situated on Bugis Street. In contrast to the actual carnival machines, which are rigged to take your money and...

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