Byravee Iyer
Nov 24, 2016

CJ Group establishes agency joint-venture in Vietnam

South Korean company's content arm creates JV with Vietnam's Blue Group.

CJ Group HQ

CJ Group's content and marketing arm CJ EM has created a joint venture with a Vietnam-based agency called Blue Group, with the aim of boosting collaboration across media, advertising, events and cinema.

The companies did not disclose financial details. Campaign Asia-Pacific was unable to reach a spokesperson for comment.

Blue Group, established in 2007, has offices in Hanoi and Ho Chi Minh City. It bills itself as a multimedia agency with...

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