Ad Nut
Dec 8, 2017

Cathay Pacific sells lai see envelopes made from recycled uniforms

Proceeds from sales of the fabric lucky-money envelopes go to a Hong Kong charity. But will they make you love the brand more?

It seems a bit early to think about Chinese New Year, but credit to Cathay Pacific and McCann Worldgroup Hong Kong for thinking ahead. The airline is now selling what it calls Well Travelled Lai See packets lucky-money envelopes created from retired, landfill-destined uniforms rather than from paper. 

Cathay Pacific claims without citing a source that Hong Kongers exchange 320 million paper lai see packets each year, while just 2...

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