Matthew Miller
Jan 5, 2017

Carat wins global Standard-Chartered media pitch

Following a six-month pitch process, the Singapore office will handle media duties across more than 60 markets.

Carat wins global Standard-Chartered media pitch

Carat has confirmed its win of a global remit for media strategy, planning and buying for Standard Chartered Bank.

The work will be led out of Singapore and covers more than 60 markets, according to the agency. The win follows a competitive pitch called in June last year. The incumbent was OMD.

“We are very pleased to start the year with the win of this prestigious account out of our Singapore hub for the global Carat network," said Sean O’Brien, CEO of Carat APAC. "Our strength in strategic thinking, quality of product and consistency across markets enabled us to win this business. It’s also testament to Dentsu Aegis Network’s collaborative brand value that we have expanded from the pre-existing iProspect relationship.”

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Astonishing Mercedes-Benz videos inspire Malaysians
Premium
6 hours ago

Astonishing Mercedes-Benz videos inspire Malaysians

See the incredible Mercedes-Benz CNY videos that have the country abuzz.

Premium
Formula safety still a prime concern of Chinese mums
Premium
6 hours ago

Formula safety still a prime concern of Chinese mums

A Mintel study also highlights online versus offline preferences for buying particular products and the habits of more adventurous younger mums.

Premium
The race to build AI tools
Premium
7 hours ago

The race to build AI tools

Tech vendors are working overtime to offer easier access to the power of artificial intelligence, but are their offerings marketer-ready?

Premium
Need for speed: Video creative must catch up with consumers
Premium
7 hours ago

Need for speed: Video creative must catch up with ...

If the consumer is driving at 200mph and the trailing media tech industry is trying to keep up at 150mph, at what speed do we think the creative industry is evolving? IAB Singapore’s Phil Townend highlights the challenges.