Follow Campaign Asia-Pacific's Cannes coverage at campaignasia.com/cannes2015 and coverage by the entire Campaign global team at cannes.campaignlive.co.uk.
Starhub's CSR campaign encouraged Singaporeans to donate leftover mobile data, minutes and unused SMSes to charity. In just the first month, more than 7,000 customers donated 720,000 minutes to charity, 3 millions SMSes and 9 million terabytes of data.
The category's Grand Prix went to 'Lifepaint' by Grey London for Volvo UK.
In total, Asia-Pacific won a further 15 Lions, including three Silver and 12 Bronze Lions for a total of 16 out of 117 awards handed out in this category.
APAC PROMO & ACTIVATION WINNERS
| Title | Advertiser | Product | Entrant / Agency | Country | Prize |
| 4G4GOOD | STARHUB | 4G | DDB GROUP SINGAPORE | SINGAPORE | Gold Lion |
| K9FM | MARS | PEDIGREE | COLENSO BBDO Auckland | NEW ZEALAND | Silver Lion |
| REDUCE SPEED DIAL | VOLKSWAGEN | VOLKSWAGEN | COLENSO BBDO Auckland | NEW ZEALAND | Silver Lion |
| MUMS AND MAIDS | TRANSIENT WORKERS COUNT TOO (TWC2) | TWC2 | OGILVY & MATHER SINGAPORE | SINGAPORE | Silver Lion |
| FUTURE TICKET | JAPAN SPORT COUNCIL | NATIONAL STADIUM | DENTSU INC. Tokyo / RHIZOMATIKS Tokyo | JAPAN | Bronze Lion |
| SAMSUNG SLIDELINER | SAMSUNG AUSTRALIA | SAMSUNG CURVED TV RANGE | TRAFFIK Sydney | AUSTRALIA | Bronze Lion |
| OK GO: I WON’T LET YOU DOWN | OK GO | HUNGRY GHOST (OK GO ALBUM) | MORI Tokyo / DRILL Tokyo / DENTSU INC. Tokyo | JAPAN | Bronze Lion |
| MATSUKO-ROID | NATURAL EIGHT | MATSUKO DELUXE | DENTSU INC. Tokyo / DENTSU CASTING AND ENTERTAINMENT INC. Tokyo | JAPAN | Bronze Lion |
| #MACITBETTER | McDONALD´S | BIG MAC | DDB Sydney | AUSTRALIA | Bronze Lion |
| #MYFAMILYCAN | SPC ARDMONA | SPC CANNED FRUIT AND VEGETABLES | LEO BURNETT MELBOURNE | AUSTRALIA | Bronze Lion |
| K9FM | MARS | PEDIGREE | COLENSO BBDO Auckland | NEW ZEALAND | Bronze Lion |
| HANDLE ON HYGIENE | UNILEVER | LIFEBOUY | GEOMETRY GLOBAL Dubai | UNITED ARAB EMIRATES | Bronze Lion |
| BMW | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND | Bronze Lion | ||
| ONLY GAYTM IN THE VILLAGE | ANZ | ANZ BANK | WHYBIN\TBWA GROUP MELBOURNE | AUSTRALIA | Bronze Lion |
| MELANOMA LIKES ME | MELANOMA PATIENTS AUSTRALIA | MELANOMA PREVENTION | GPY&R Brisbane | AUSTRALIA | Bronze Lion |
| THIS CALLS FOR A COCKTAIL | SCHWEPPES AUSTRALIA | SCHWEPPES MIXERS | GPY&R Melbourne | AUSTRALIA | Bronze Lion |
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