Emily Tan
Jun 23, 2015

Cannes Promo & Activation: The list of APAC winners

CANNES - Starhub's 4G4Good by DDB Singapore earned Asia's only Gold Lion in the Promo & Activations category.

Follow Campaign Asia-Pacific's Cannes coverage at campaignasia.comcannes2015 and coverage by the entire Campaign global team at cannes.campaignlive.co.uk.

Starhub's CSR campaign encouraged Singaporeans to donate leftover mobile data, minutes and unused SMSes to charity. In just the first month, more than 7,000 customers donated 720,000 minutes to charity, 3 millions SMSes and 9 million terabytes of data. 

The category's Grand Prix went to 'Lifepaint' by Grey London for...

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