Li Mei Foong
Mar 21, 2016

Can young Asia’s hunger for experience feed fine dining?

After a streak of lacklustre performances, it is fine dining’s time to shine as highly paid but highly stressed millennials seek therapy in luxurious experiences.

Experience: To attract millennials, make dining a spectacle

Is survival of the finest still the name of the game for fine dining in Asia-Pacific Delicately plated, multi-course culinary indulgences served over several hours seem at odds with the Asian trend of eating at double time, preferably over the office desk. 

Yet Esther Lau, a research analyst at Mintel, believes that it is precisely Asian urbanites’ fast-paced lifestyle that gives fine dining an edge.

“Fine dining restaurants don’t have to...

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