Campbell, who departed YR earlier this year, will relocate to Hong Kong after a spell working for Google in the US.
According to MC Saatchi Asia CEO Chris Jaques, Sunshine is the latest example of MC’s aim to focus on “high-growth, high-margin markets, where a smaller company can be a big player”. It will, he added, focus on regional clients out of Hong Kong and Singapore, and aim at growing brands...
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