Prior to officially taking on this role, Ford was appointed as the company’s interim chair after the previous CEO Bob Pickard left last October.
He will now lead the newly created senior executive leadership team including Australia CEO and market leader Christine Jones, Korea market leader Margaret Key, Genesis Burson-Marsteller principal and founder Prema Sagar, and Hong Kong market leader Matt Stafford.
Ford told Campaign Asia-Pacific that the idea of creating this...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events