Faaez Samadi
Aug 25, 2017

Brands seeing minimal recall with Singapore millennials over SEA Games

An overwhelming majority of millennial Singaporeans can’t name the sponsors, according to Happi.

(Voxsports Voxer/Flickr)

A whopping 84 percent of Singapore millennials are unable to recall the names of brands or sponsors associated with this year’s Southeast Asia Games in Kuala Lumpur, according to research from micro-survey app Happi.

In a survey of 1,436 respondents between 18 and 24 August, even the 16 percent who could recall any sponsors could only name one or two, Happi found. Official SEA Games sponsors include Grab, Air Asia, Ajinomoto, Petronas, Prudential and Sony,...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
What it's like to work on... the Olympics
Premium
3 hours ago

What it's like to work on... the Olympics

Seasoned event producer, Dawn Dennis, reflects on her experience at the Games and how it's shaped her career.

Premium
Nectar Creative expands
Premium
4 hours ago

Nectar Creative expands

Australian event agency opens New Zealand division to drive change.

Premium
Google may place higher value on repeat reviews near point-of-sale
Premium
4 hours ago

Google may place higher value on repeat reviews ...

A patent filing with important marketing implications suggests that online reviews posted from locations nearer to sales and service locations will hold up longer if the reviewer continues to visit—as tracked by Google.

Premium
Blippar partners with Magnum for Singapore AR campaign
Premium
5 hours ago

Blippar partners with Magnum for Singapore AR campaign

AR platform allows consumers to create custom ice creams they can then buy in store.