Chris West Steve Martin
Aug 8, 2016

Brands must not underestimate the importance of voice

By burying their heads in the sand when it comes to developing their tone of voice, brands are missing opportunities to connect with people on a deeper level.

WIth 2020 fast approaching, communications around the Tokyo Olympics have yet to gain momentum (photo: Flickr user t-mizo)

1978. Punk rockers roamed the King’s Road. The Gay Pride flag flew over the San Francisco Gay Freedom Day Parade. And another legend, Wally Olins, published a book, The Corporate Personality. The world was changing and for the first time, someone had explained to top management the basic human need to project an identity. At the time Wally said, “The visual projection of a culture not only helps internal cohesion, but it plays a large part in...

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