Staff Reporters
Oct 31, 2012

Brands launch spooky digital initiatives for Halloween

SINGAPORE - Brands across the region are getting on (Ouija) board with Halloween, launching a range of spooky digital initiatives to coincide with the event.

Brands get on board with Halloween, launching a number of spooky initiatives
Brands get on board with Halloween, launching a number of spooky initiatives

Bacardi
Bacardi and Y&R Thailand launched a ‘Ghost Shutter The Exorcist’ app that uses AR technology and Google Maps to allow users to see virtual “ghosts” in the area, as well as exorcise the ghouls by splashing holy water, casting a spell or drawing a symbol. It runs alongside Barcardi’s “Ghost Shutter” app that allows users to take photographs of ghosts and share with their friends via Facebook.

The top 200 ghost hunters are given VIP access to Bacardi’s “Ghost Shutter The Exorcist party” in Bangkok on 31 October. Every ghost captured accrues points that can be redeemed at the event.

“Halloween had become too predictable, our research showed that most people just equated Halloween with costume parties and dressing up,” said Jay Uthaiwattanatorn, Y&R Thailand’s associate director, digital engagement & innovation. “But Thailand has such a strong tradition of believing in ghosts are all around, we wanted to tap into that to help Bacardi really stand out from the crowd.”

Chupa Chups
Chupa Chups and BBH Asia Pacific have created a spin on the Ouija board, with the launch of the “Chuck Board”. Instead of connecting with the dead, it allows you to connect with Chuck - Chupa Chups’ silent mascot. Part social network, part search engine, the Chuck Board allows you to ask Chuck your long-held questions, like “Will the world really end on 21/12/12?” and “Am I adopted?” Using a touch based interface, users can place their fingers on the screen and ask Chuck a question. The Chuck Board will then spell out an answer, but with a life-less-serious twist.

Of course, Chupa Chups recommends having its Halloween-themed “ScreamStopper” lollypop on hand to block any shrieks released while using the Chuck Board.

Bakery by Sweet + Sour
In the spirit of Halloween, Notch Digital worked with Bakery by Sweet+Sour to create a spooky surprise for Facebook users. To promote a range of Halloween cupcakes, Notch Digital created Vietnam’s first dynamic Facebook cover photo. Each time a user refreshes the Facebook page, a different cover photo will appear with the aim of making the entire experience all a bit spooky.

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