Sagar Tamang
Jul 13, 2015

Brand implications from Asia’s payments landscape

Ecommerce payment methods and services are necessary features in businesses as online purchase intention has doubled in the past three years. Further growth hinges on educating the market and building solid brand awareness and trust.

Ecommerce has come a long way and online purchase intention rates have surged. Yet there’s still ample room for high-growth categories to grow digitally. Despite the lack of developed infrastructure in many Asian countries, start-up entrepreneurs and multinational corporations alike cannot afford to risk the potential loss in revenue from business derived from ecommerce payments, where the surge of customer-related transactions is most likely to be found.

Globally, online purchase intention doubled between 2011 and...

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