ULI is a non-profit research and education organization promoting responsible land use and sustainable communities. It has more than 700 members in Asia-Pacific.
BlueCurrent's remit includes executing on digital and social strategies, conducting regional media-relations programs and handling content creation and event management. The organisation wants to build its profile as the "preeminent, multidisciplinary real estate forum in the Asia-Pacific region" and to support the communications activities of its members.
"Our challenge today is not only to raise awareness of ULI in the region, but also to provide communications and marketing support and assistance to its influential member organizations," said James Hacking, vice-president of BlueCurrent Group Hong Kong. “We will be using a variety of online and offline initiatives to effectively communicate the great work the organization and its members are conducting in Asia Pacific, a region where rapid urbanization is taking place in many markets."
John Fitzgerald, ULI's vice-president and executive director, Asia Pacific, said the time is right for ULI to bring on an agency to "help us and our members better share ideas, information and experience for the greater good”.
BlueCurrent is a network of agencies that is wholly owned by Omnicom Group and is a sister organisation to Fleishman-Hillard.