Olivia Parker
May 19, 2017

Beyond ‘the click’: Industry urged to upgrade knowledge and methods

More core research and staff training is needed to ensure both transparency and efficient campaigns, according to a panel discussion hosted by Inskin.

L-R: Deric Wong, Sebastian Schindler, Herbert Lam and Angeline Lodhia debate ad viewability

There is still too much obsession with the click’ as a method of determining ad effectiveness, simply because it is an easy metric to quantify and understand, according to Inskin’s global insight lead Sebastian Schindler.

Schindler's comments came during a panel discussion on verification at the advertising technology company’s annual conference in Hong Kong this week. Inskin defines verification broadly, as encompassing viewability, brand safety, fraud detection and audience validation measures that avoid wasting...

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