Robert Sawatzky
Oct 4, 2017

BBC.com launches section ‘Designed’ to lure luxury advertisers

But no Asian advertisers yet signed on for launch.

BBC's 'Designed'

The BBC has expanded online with a new design-focused content section appealing to luxury brands, including those here in Asia. The launch of BBC Designed adds to the existing four main feature sections BBC Culture, BBC Future, BBC Capital, and BBC Travel, all of which cater to the BBC’s educated, upwardly-mobile and globally-minded audience.

Broken down into four alliterative subsections dress fashion, dwell architecture, drive transportation, and device technology, the...

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