Staff Reporters
Apr 15, 2011

Barclays, MEC set to launch football vignette series

HONG KONG - Barclays, in partnership with MEC and MEC Access, is gearing up to roll out a regional vignette series leveraging its global title sponsorship of the FA Premier League.

The vignette series, titled 'Barclays Blueprint for success in football', comprise of ten four-minute films leveraging the bank's global title sponsorship of the FA Premier League by taking a behind-the-scenes business angle of the most successful football league in the world.   

The vignettes will initially air on BBC World News followed by online coverage through key media partners including Wall Street Journal, Economist and CNBC. Additional focus has also been...

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