Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. In Engagement Meter, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in banking and finance industry during March.
Brands from the Banking and Finance industry tend to post more content on Wednesdays, but engaged the best on Sundays.
Top-performing Facebook content:
1. Reliance Capital
Engagement Score – 1,000
2. Visa Taiwan
Engagement Score – 1,000
3. CekAja.com Indonesia
Engagement Score – 1,000
4. HSBC Singapore
Engagement Score – 1,000
The average Banking & Finance Twitter Account from Asia added 868 followers in the time period analyzed.
Top-performing Twitter content:
1. Indiabulls Home Loans
Engagement Score – 1,000
This Women's Day, IBHFL thanks these empowered women for leading the way & setting the right example. #BeingAWoman #HappyWomensDay pic.twitter.com/ve707Fvh3q
— Indiabulls HomeLoans (@ibhomeloans) 7 March 2017
2. ICIC Direct
Engagement Score – 1,000
What’s the dream you’ve aspired for? Tweet us your reply & take a pledge for family’s brighter future! https://t.co/PiqPmFrRny
— ICICIdirect (@ICICI_Direct) 6 March 2017
3. SBI Card India
Engagement Score – 990
#ContestAlert: Tell us how can a SBI Card create #AWorldOfGoodness and get a chance to win #Amazon vouchers worth Rs. 1000 #MakeLifeSimple pic.twitter.com/FDv6MfiZ5d
— SBI Card (@SBICard_Connect) 12 March 2017
Among the media posted by brands in banking and finance in Asia, the Engagement Score of photo posts (328) was better than that of video posts (189).
Top-performing Instagram content:
8. IDFC Bank India
Engagement Score – 962
9. Bank BRI Indonesia
Engagement Score – 921
10. RHB Invest Indonesia
Engagement Score – 908
Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
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