Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the automotive industry in the period of 1 through 15 December.
Automotive brands tend to post more content on Wednesday and that's also when they get the best engagement.
Top-performing Facebook content:
1. Tiago from Tata Motors
Engagement Score – 1,000
2. BMW Philippines
Engagement Score – 1,000
3. Datsun India
Engagement Score – 1,000
4. Hyundai Thailand
Engagement Score – 1,000
With 499 Tweets published in the time period, Mercedes-Benz India posted the maximum content, followed by Yamaha Indonesia, which tweeted over 250 times.
Top-performing Twitter content:
1. Jaguar India
Engagement Score – 1,000
The Art of Performance Tour is underway in Hyderabad. Stay Tuned for all the updates. #JaguarPerformance #Jaguar pic.twitter.com/CeMUV6kBM1
— Jaguar India (@JaguarIndia) 10 December 2016
2. Maruti Suzuki Ciaz
Engagement Score – 1,000
Gear up to #ConserveWithCiaz. RT to unlock details. pic.twitter.com/3YGi35Wfex
— Maruti Suzuki Ciaz (@MarutiCiaz) 13 December 2016
3. Nissan India
Engagement Score – 1,000
The Godzilla has arrived. The Roar begins!! #OMGTR pic.twitter.com/zfTszS0jTu
— Nissan India (@Nissan_India) 3 December 2016
Though most brands in the auto industry posted images without filters, images with the Gingham filter seemed to get the most engagement.
Top-performing Instagram content:
1. KTM India
Engagement Score – 945
2. Renault India
Engagement Score – 900
3. Royal Enfield
Engagement Score – 826
Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
|