Staff Reporters
Mar 26, 2012

Australian brands lose credibility: Brand Assets study

AUSTRALIA - Consumer trust in Australian brands has eroded by 22 per cent in the last two years, with companies in financial services, insurance, retail and utilities all taking it on the chin, according to the latest Brand Asset Valuator (BAV) report from WPP business unit Brand Asset Consulting.

The 2011-2012 BAV report surveyed 5,000 consumers online for their views on more than 1,300 brands.

International tech brands topped the rankings, with Google and Apple heading the list and a number of their products iPhone, Google Maps also populating the top 20. The report confirms the dominance of a creative class of visionary companies that also includes Ikea and Lego, according to Brand Assets Consulting.

A list of large brands that...

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