Racheal Lee
Oct 24, 2013

Attention travel brands: Asian vacationers can't put down their phones

ASIA-PACIFIC - Nearly nine out of 10 travellers in Asia-Pacific rely on mobile technology to stay in touch and avoid FOMO (fear of missing out) even while on vacation, according to research from TripAdvisor.

Asian consumers are more wedded to their mobiles than their global counterparts in most phases of life, and vacations are no exception, TripAdvisor’s TripBarometer Mobile and Social survey indicates.

For example, Asian travellers are more likely to use social media while on the road 69 per cent compared with 61 per cent globally. Travellers from Indonesia are the most likely to use mobile devices when they are on holiday 98 per cent...

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