Anne Cassidy
Jan 13, 2012

Asics appoints 180 Amsterdam as global ad agency

GLOBAL - Asics, the Japanese sportswear brand, has appointed 180 Amsterdam as its global advertising agency.

Asics has appointed 180 Amsterdam as its global advertising agency
Asics has appointed 180 Amsterdam as its global advertising agency

180, which was previously appointed to work on the brand's global communications around the London Olympic Games, won the business after a pitch.

Other agencies on the Asics global roster include Dentsu, which looks after the brand's business in Japan and Asia, and Vitro, the San Diego-based shop. It handles US creative and was the brand's previous global agency.

The global review, which ran out of the US, kicked off in October. 180 will handle all of Asics' global advertising after 2012, with a brief to create an emotional connection with consumers around the Asics "true sport" positioning.

Katsumi Kato, the senior general manager, global sales and marketing division, at Asics, said: "180 really understands the brand and our Anima Sana In Corpore Sano ('a sound mind in a sound body') philosophy."

This article was first published on campaignlive.co.uk

Source:
Brand Republic

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram
Premium
18 hours ago

Engagement Meter: The week's top brand posts on ...

See how Uber, Baskin-Robbins, Starbucks and others made a social impression.

Premium
Photos: NBA training programme picks best young players in Indonesia
Premium
19 hours ago

Photos: NBA training programme picks best young ...

Junior NBA Indonesia 2016, featuring NBA player Marvin Williams, sought to find the best young players in the country.

Premium
Riding the next wave in social
Premium
20 hours ago

Riding the next wave in social

Eugene Yap at Iris Concise believes the social channel is evolving at a faster pace than many marketers realise and the next wave is about to hit.

Premium
Alibaba doubles down on corporate website
Premium
20 hours ago

Alibaba doubles down on corporate website

The e-commerce giant relaunched Alizila with an interview with CEO Jack Ma and a four-strong team of senior journalists, as it prepares for the first G20 summit to be held in China.