Anne Cassidy
Jan 13, 2012

Asics appoints 180 Amsterdam as global ad agency

GLOBAL - Asics, the Japanese sportswear brand, has appointed 180 Amsterdam as its global advertising agency.

Asics has appointed 180 Amsterdam as its global advertising agency

180, which was previously appointed to work on the brand's global communications around the London Olympic Games, won the business after a pitch.

Other agencies on the Asics global roster include Dentsu, which looks after the brand's business in Japan and Asia, and Vitro, the San Diego-based shop. It handles US creative and was the brand's previous global agency.

The global review, which ran out of the US, kicked off in...

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