Anne Cassidy
Jan 13, 2012

Asics appoints 180 Amsterdam as global ad agency

GLOBAL - Asics, the Japanese sportswear brand, has appointed 180 Amsterdam as its global advertising agency.

Asics has appointed 180 Amsterdam as its global advertising agency
Asics has appointed 180 Amsterdam as its global advertising agency

180, which was previously appointed to work on the brand's global communications around the London Olympic Games, won the business after a pitch.

Other agencies on the Asics global roster include Dentsu, which looks after the brand's business in Japan and Asia, and Vitro, the San Diego-based shop. It handles US creative and was the brand's previous global agency.

The global review, which ran out of the US, kicked off in October. 180 will handle all of Asics' global advertising after 2012, with a brief to create an emotional connection with consumers around the Asics "true sport" positioning.

Katsumi Kato, the senior general manager, global sales and marketing division, at Asics, said: "180 really understands the brand and our Anima Sana In Corpore Sano ('a sound mind in a sound body') philosophy."

This article was first published on campaignlive.co.uk

Source:
Brand Republic

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
India leads APAC at D&AD Impact Awards
Premium
1 hour ago

India leads APAC at D&AD Impact Awards

Six agencies won White Pencils in the organisation's first D&AD Impact Awards, meant to honour brands doing good.

Premium
Facebook's video screwup: A tipping point for brands to be more discerning?
Premium
6 hours ago

Facebook's video screwup: A tipping point for ...

Facebook’s video miscalculation underscores the need for independent verification, a focus on view quality and platform diversification, experts say.

Premium
Top business leaders remain heavy media consumers: Ipsos study
Premium
6 hours ago

Top business leaders remain heavy media consumers: ...

CNN and Financial Times came out tops among the business elite in the latest Ipsos research.

Premium
Japan shows film and digital prowess at Spikes
Premium
7 hours ago

Japan shows film and digital prowess at Spikes

Work for Nissan, Shiseido and ANA claimed top prizes at the prestigious creative advertising awards last week.