Byravee Iyer
Jul 2, 2013

Asian consumers most likely to respond to designer labels, ads: Nielsen

ASIA-PACIFIC - Consumers in Asia-Pacific are most likely to be swayed by designer labels, are willing to pay more for branded products and are more influenced by ad campaigns than consumers in other regions, according to a new online survey from Nielsen.

Three in five Asia-Pacific consumers are willing to pay more for designer products

Sixty-one per cent of consumers in the region said they would pay more for designer products, compared to the global average of 44 per cent. 

Seventy-four per cent of Chinese consumers said they would spend more on designer goods, the highest globally. India 59 per cent and Vietnam 56 per cent rounded off the world’s top three.

Asia-Pacific consumers are also drawn to high-profile brands, with more than half 55 per...

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