Jolene Otremba
Jun 29, 2011

Asia-Pacific's Top 1000 brands

The annual top 1000 brands report identifies the brands that are resonating the strongest with consumers in 10 markets across the region, including China, India, Hong Kong, Taiwan, Singapore, Japan, Korea, Malaysia, Thailand and Australia.

Asia-Pacific's Top 1000 brands

 

ASIA-PACIFIC'S TOP 1000 BRANDS 1-1000
RANK BRAND NAME MAJOR CATEGORIES MAIN MARKETS 2010 RANK  
     
1 Sony Consumer electronics Regional 1  
2 Samsung Electronics/White goods Regional 2  
3 Panasonic Consumer electronics Regional 3  
4 LG Electronics/White goods Regional 4  
5 Canon Camera/Office equipment Regional 5  
6 Apple Mobile Phone Regional 9  
7 Hewlett-Packard Computer Regional 10  
8 Google Internet search engine Regional 6  
9 Nestlé Food and drink Regional 8  
10 Nike Sports retail Regional 13  
11 McDonald’s Fast food Regional 12  
12 adidas Sports retail Regional 16  
13 Coca-Cola Soft drinks Regional 11  
14 7-Eleven Convenience store Regional 17  
15 Starbucks Coffee chain Regional 14  
16 Colgate Toothpaste Regional 18  
17 Facebook Social networking Regional 20  
18 Yahoo Internet search engine Regional 7  
19 Honda Car/Motorcycle Regional 15  
20 Toshiba Electronics/White goods Regional 26  
21 Microsoft Computer Software Regional 22  
22 Maggi Instant Noodles Regional 29  
23 Lotte Chewing/ Bubble gum Japan, Korea 21  
24 KFC Fast-Food Greater China, Southeast Asia 24  
25 Nikon Camera Regional 30  
26 Hitachi Consumer Electronics Regional 25  
27 Sharp Consumer Electronics Regional 23  
28 Nokia Mobile Phone Regional 19  
29 Playstation Gaming Console Regional 60  
30 Chanel Fragrance/Perfume/Luxury Fashion Retailer Regional 28  
31 Dove Shower Gel/Soap /Shampoo Regional 36  
32 Pepsi Carbonated Soft Drink Regional 35  
33 Nescafé Coffee Regional 45  
34 Cadbury Chocolate Regional 37  
35 Mitsubishi Consumer electronics Regional 32  
36 Epson Printer Regional 50  
37 Uni-president Instant Noodles Greater China 39  
38 Yamaha Motorcycle Regional 33  
39 Shell Petrol/Gas Station Greater China, Southeast Asia 46  
40 DHL Courier Company Regional 47  
41 Toyota Car/Automobile Regional 43  
42 Rolex Watch Regional 42  
43 Meiji Food Regional 27  
44 Darlie Toothpaste Greater China, Southeast Asia 55  
45 Michelin Tyre Regional 48  
46 Nintendo Gaming Console Regional 31  
47 Lux Shower Gel/Soap Regional 52  
48 Häagen-Dazs Ice-cream Regional 61  
49 BMW Car/Automobile Regional 54  
50 Dell Computer Regional 62  
51 Bridgestone Tyre Regional 53  
52 VISA Credit Card Regional 63  
53 L’Oréal Cosmetics/Skincare Shampoo Regional 57  
54 Pantene Shampoo Regional 77  
55 Shiseido Cosmetics Regional 34  
56 Pampers Diaper Regional 41  
57 Philips Consumer Electronics Regional 49  
58 Air Asia Budget Airlines Southeast Asia 66  
59 Mercedes-Benz Car/Automobile Regional 70  
60 Twitter Social Networking Site Regional 123  
61 Watsons Pharmacy/Drugstore Greater China, Southeast Asia 44  
62 Nivea Skincare Regional 56  
63 FamilyMart Convenience Store Taiwan, Thailand 85  
64 HSBC Bank Regional 81  
65 Citibank Bank Regional 78  
66 Christian Dior Fragrance/Perfume/Cosmetics Regional 67  
67 Nissin Instant Noodles Regional 82  
68 Huggies Diaper Regional 65  
69 FedEx Courier Company Greater China, Southeast Asia 58  
70 Acer Computer Regional 76  
71 Pocari Sweat Sports Drink Regional 69  
72 Kao Detergent Greater China, Southeast Asia 71  
73 Ferrero Rocher Chocolate Regional 90  
74 AIA Insurance Regional 88  
75 Singapore Full-service Airlines Greater China, Southeast Asia 74  
76 Lipton Tea Regional 40  
77 Marlboro Cigarette Regional 59  
78 MasterKong Instant Noodles Greater China 114  
79 MasterCard Credit Card Regional 91  
80 Gatorade Sports Drink Regional 68  
81 Gucci Luxury Fashion Retailer Regional 64  
82 Kellogg’s Cereal Regional 92  
83 Heineken Beer Regional 95  
84 Daikin Air Conditioner Japan, Singapore 94  
85 Head & Shoulders Shampoo Regional 98  
86 SK-II Female Skincare Product Regional 104  
87 Wrigley’s Arrow Chewing/Bubble Gum Regional 83  
88 Sanyo Consumer Electronics Regional 75  
89 Amul Milk powder/Milk/Ice-cream India 73  
90 Hyundai Car/Automobile Regional 100  
91 Lancomé Cosmetics/Fagrance/Female Skincare Regional 122  
92 Seiko Watch Regional 109  
93 Wall’s Ice-cream Regional 121  
94 Casio Watch Regional 111  
95 Xbox Gaming Console Regional 131  
96 Tesco Supermarket Malaysia, Thailand 126  
97 NTUC FairPrice Supermarket Singapore 89  
98 Whirlpool White Goods Regional 107  
99 Olay Female Skincare Product Regional 106  
100 HTC Mobile Phone Regional 532  
101 Evian Mineral Water Regional 105  
102 Haier Consumer Electronics China, India 108  
103 Sunsilk Shampoo Regional 115  
104 Hilton Hotel Regional 125  
105 Cathay Pacific Full-service Airlines Regional 93  
106 Heinz Baby Food (excluding milk powder) Regional 79  
107 Sony Ericsson Mobile Phone Regional 72  
108 100 Plus Sports Drink Southeast Asia, India 120  
109 Morinaga Sweets and Candy China, Japan 87  
110 Breeze Detergent Southeast Asia, Taiwan 155  
111 Caltex Petrol/Gas Station Regional 124  
112 Vodafone Mobile Service Provider Regional 165  
113 Esso Petrol/Gas Station China, Japan, Southeast Asia 153  
114 Johnson & Johnson Personal Care Regional 86  
115 Calvin Klein Fragrance/Perfume/Luxury Fashion Retailer Regional 101  
116 Kingfisher Beer/Full-service Airlines India 140  
117 Fujitsu Computer Regional 134  
118 Guardian Pharmacy/Drugstore Australia, Southeast Asia 84  
119 Suzuki Motorcycle Regional 102  
120 Baskin Robbins Ice-cream Regional 173  
121 Lenovo Computer Regional 170  
122 Omega Watch Regional 132  
123 Louis Vuitton (LV) Luxury Fashion Retailer Regional 118  
124 Wellcome Supermarket Hong Kong, Taiwan 146  
125 Coles Supermarket Australia 127  
126 Armani Men’s Fashion Retailer Regional 117  
127 Lee Kum Kee Sauce/Condiment China, Southeast Asia 194  
128 Johnnie Walker Spirits Regional 133  
129 Reebok Sporting Apparel Regional 188  
130 Lay’s Snack Food Regional 147  
131 Marigold Fruit Juice Malaysia, Singapore 129  
132 Circle K Convenience Store China, Japan 185  
133 Harley Davidson Motorcycle Regional 143  
134 Goodyear Tyre Regional 138  
135 Quaker Cereal Malaysia, Singapore 97  
136 Carlsberg Beer Regional 130  
137 Puma Sporting Equipment/Apparel Regional 167  
138 Jetstar Budget Airlines Australia, Southeast Asia 137  
139 Thai Airways Full-service Airlines Regional 151  
140 Asus Computer Regional 199  
141 JVC Camcorder Regional 116  
142 Prudential (UK) Insurance Regional 161  
143 Maxims Coffee Hong Kong, Japan, Korea 190  
144 Lion Toothpaste Regional 181  
145 BlackBerry Mobile Phone Regional 446  
146 Olympus Camera Regional 174  
147 Extra Chewing/Bubble Gum Regional 176  
148 Suntory Spirits/Beer China, Japan, Korea, Taiwan 227  
149 Garnier Skincare Product Australia, India, Southeast Asia 195  
150 Rejoice Shampoo Regional 148  
151 Virgin Full-service Airlines Regional 168  
152 Doublemint Chewing/Bubble Gum Regional 184  
153 Palmolive Shower Gel/Soap Regional 152  
154 IBM Computer Regional 150  
155 Mamy Poko Diaper China, Japan, Southeast Asia 142  
156 Dettol Shower Gel/Soap Australia, China 198  
157 Estée Lauder Cosmetics Regional 145  
158 Clinique Female Skincare Product/Cosmetics Regional 113  
159 Mengniu Milk China 206  
160 Lindt Chocolate Regional 259  
161 Hershey’s Chocolate Regional 268  
162 Cartier Jewellery Regional 169  
163 Malaysia Airlines Full-service Airlines Regional 164  
164 Tropicana Fruit Juice Regional 204  
165 Baidu Internet Search Engine China 186  
166 Pond’s Female Skincare Product Regional 228  
167 Dutch Lady Milk Regional 159  
168 Bank of China Bank China, Hong Kong 254  
169 BATA Shoes India, Singapore 157  
170 Carrefour Supermarket China, Japan, Southeast Asia 141  
171 Tsingtao Beer China, Singapore 158  
172 Maybank Bank Malaysia, Singapore 207  
173 Kirin Beer China, Japan, Korea 189  
174 Kookmin Bank (KB) Bank Korea 212  
175 Dunlop Tyre Regional 149  
176 Red Bull Sports Drink Regional 192  
177 UPS Courier Company Regional 200  
178 Tiger Airways Budget Airlines Regional 154  
179 Swensen’s Ice-cream Singapore 253  
180 Pedigree Pet Food Regional 110  
181 Naver Internet Search Engine Korea 103  
182 Wei Chuan Food and Beverage China, Taiwan 163  
183 China Mobile Mobile Service Provider China 203  
184 Big Bazaar Supermarket India 248  
185 Dove (Chocolate) Chocolate China, Taiwan 201  
186 Mama Instant Noodles Hong Kong, Thailand 211  
187 CPC (Taiwan) Petrol/Gas Station Taiwan 215  
188 Bing Internet Search Engine Regional 591  
189 Standard Chartered Bank Hong Kong, Southeast Asia 336  
190 Siemens Consumer Electronics Regional 234  
191 ANA Full-service Airlines Regional 219  
192 Tiffany & Co. Jewellery Regional 144  
193 Minute Maid Fruit Juice China 265  
194 Burger King Fast-Food Regional 222  
195 Tiger Beer Beer Southeast Asia 183  
196 Singtel Mobile Service Provider Singapore 244  
197 Korean Air Full-service Airlines Korea 171  
198 NTT Mobile Service Provider Japan 250  
199 Qantas Full-service Airlines Regional 210  
200 Nongshim Instant Noodles China, Korea 236  
201 Ralph Lauren Men’s Fashion Retailer/Fragrance Regional 177  
202 Siam Commercial Bank Bank Thailand 230  
203 Asiana Full-service Airlines Korea 197  
204 Park n shop Supermarket China, Hong Kong 231  
205 Seoul Milk Milk Korea 179  
206 G2000 Men’s and Women’s Fashion Retailer China, Southeast Asia 208  
207 SK Telecom Mobile Service Provider Korea 225  
208 Dunhill Cigarette Regional 139  
209 Adobe Computer Software Regional 269  
210 Shinhan bank Bank Korea 242  
211 Lotteria Fast-Food Korea 275  
212 Kuroneko Yamato Courier Company Japan 251  
213 DBS Bank Singapore 271  
214 Pioneer Consumer Electronics Regional 162  
215 ICICI Bank Bank India 182  
216 State Bank of India (SBI) Bank India 226  
217 Telstra Mobile Service Provider Australia 345  
218 Citizen Watch Regional 223  
219 Dumex Milk Powder China, India, Southeast Asia 180  
220 Avon Cosmetics Regional 119  
221 Airtel Mobile Service Provider India 301  
222 Sinopec Petrol/Gas Station China, Hong Kong 214  
223 Asahi Beer Regional 375  
224 PTT Petrol/Gas Station Thailand 261  
225 Coffee Bean Coffee Shop Australia, Southeast Asia 217  
226 Mos Burger Fast-Food Japan, Hong Kong, Singapore 300  
227 China Airlines Full-service Airlines Regional 175  
228 NEC Computer Regional 263  
229 Sunkist Fruit Juice Regional 316  
230 KTF Mobile Service Provider Korea 294  
231 Japan Airlines (JAL) Full-service Airlines Japan 196  
232 China Trust Bank Taiwan 427  
233 Woolworths Supermarket Australia 235  
234 Sprite Carbonated Soft Drink Regional 283  
235 Shangri-La Hotel Regional 202  
236 Yili Milk China, Hong Kong 216  
237 Electrolux White Goods Regional 367  
238 F&N Carbonated Soft Drink Malaysia, Singapore 246  
239 Chunghwa Telecom (CHT) Mobile Service Provider Taiwan 172  
240 ICBC Asia Bank China 332  
241 Tag Heuer Watch Regional 321  
242 China Merchants Bank Credit Card/Bank China 351  
243 The Body Shop Shower Gel/Soap China, Southeast Asia 241  
244 Giant Supermarket India, Malaysia, Singapore 276  
245 Old Town Coffee Shop Malaysia 233  
246 Hankook Tyre Korea New entry  
247 Taiwan Beer Beer Taiwan 270  
248 Bulgari Fragrance/Jewellery Regional 218  
249 Nissan Car/Automobile Regional 370  
250 Kumkang Men’s Shoes Korea 255  
251 Emirates Full-service Airlines Regional 479  
252 LIC Insurance India 290  
253 Kasikorn Bank Bank Thailand 299  
254 Fisher & Paykel White Goods Singapore 359  
255 Sensodyne Toothpaste Regional 287  
256 Yokohama Tyre Regional 224  
257 Brother Printer Regional 344  
258 British Petroleum (BP) Petrol/Gas Station Australia, Southeast Asia 320  
259 Hyatt Hotel Regional 262  
260 Supau Sports Drink Taiwan 258  
261 CPC (China) Petrol/Gas Station China 295  
262 Moccona Coffee Australia, Singapore 465  
263 Powerade Sports Drink Australia, Hong Kong, Japan 281  
264 Cafe Coffee Day Coffee India 396  
265 Advance Info Service Mobile Service Provider Thailand 337  
266 MSN Social Networking site Regional 99  
267 OMO Detergent Australia, China 395  
268 Singha Beer Hong Kong, Thailand 324  
269 Subway Fast-Food Australia, China, Southeast Asia 472  
270 Titan Watch India 292  
271 Chow Tai Fook Jewellery China, Hong Kong 323  
272 Lawson Convenience Store China, Japan 331  
273 SK Petrol/Gas Station Korea, Singapore 260  
274 DTAC Mobile Service Provider Thailand 315  
275 Ethnicans Savoury Snack Food Hong Kong New entry  
276 Godiva Chocolate Regional 380  
277 Pacific Coffee Coffee Shop Hong Kong 322  
278 Audi Car/Automobile Regional 394  
279 Amway Toothpaste Regional 191  
280 Café De Coral Fast-Food Hong Kong 335  
281 Surf Detergent Australia, India 399  
282 GS 25 Convenience Store Korea 713  
283 Mild Seven Cigarette Regional 229  
284 Maxis Mobile Service Provider Malaysia 277  
285 Kawasaki Motorcycle Regional 390  
286 Bru Coffee India, Malaysia, Singapore 306  
287 Fab Detergent Hong Kong, Southeast Asia 309  
288 Lakme Cosmetics India 289  
289 Optus Mobile Service Provider Australia 305  
290 HDFC Bank Bank India 341  
291 Pringles Snack Food Regional 334  
292 Westinghouse White Goods Australia, Singapore 297  
293 Haitai Food Korea 187  
294 Oishi Tea Thailand 326  
295 Bangkok Bank Bank Thailand 298  
296 Nok Air Budget Airlines Thailand 267  
297 Attack Detergent China, Southeast Asia 274  
298 Samyang Instant Noodles Korea 313  
299 Clarks Men’s Shoes Regional 243  
300 Vita Beverage Hong Kong, Taiwan 291  
301 Pokka Beverage Japan, Singapore 537  
302 Cheers Convenience Store Singapore 296  
303 Petronas Petrol/Gas Station Southeast Asia 282  
304 Apollo Pharmacy/Drugstore India 342  
305 Mentos Sweets and Candy Regional 205  
306 Jusco Supermarket Hong Kong, China, Japan 220  
307 Namyang Milk Powder/Milk Korea 193  
308 Kopitiam Coffee Shop Singapore 329  
309 Daum Internet Search Engine Korea 156  
310 Ping An Insurance Insurance China 353  
311 Kuang-Chuan Milk Taiwan 362  
312 Tatung Consumer Electronics Taiwan 429  
313 Midea White Goods China 539  
314 Magnolia Milk Malaysia, Singapore 178  
315 Swatch Watch Regional 286  
316 Maeil Milk Korea 213  
317 Revlon Cosmetics Regional 401  
318 Nongfu Shan Quan Mineral Water China 478  
319 Great Eastern Insurance Malaysia, Singapore 403  
320 Hang Seng Bank Bank Hong Kong 247  
321 Wai Wai Instant Noodles Hong Kong, Thailand 360  
322 Maybelline Cosmetics Regional 245  
323 StarHub Mobile Service Provider Singapore 378  
324 Kodak Camera Regional 232  
325 Outback Restaurant Chain Korea, China 431  
326 Madras Rubber Factory Tyre India, Malaysia 387  
327 Glico Snack Food Japan, China 237  
328 Mr. Brown Coffee Hong Kong, Taiwan 355  
329 Dairy Farm Milk Australia, Hong Kong 239  
330 Fuji Camera Regional 391  
331 Vidal Sassoon Shampoo Regional 397  
332 Hugo Boss Fragrance Regional 340  
333 Chivas Spirits Regional 350  
334 Bisleri Mineral Water Australia, India 368  
335 AXA Insurance Hong Kong, Southeast Asia 471  
336 Taj Hotel India 304  
337 United Overseas Bank Bank Malaysia, Singapore 374  
338 Hite Beer Korea 460  
339 Ariel Detergent China, India 424  
340 Dynamo Detergent Malaysia, Singapore 412  
341 Biotherm Skincare Product Regional 249  
342 Malee Fruit Juice Japan, Thailand 328  
343 China Unicom Mobile Service Provider China 364  
344 Burberry Luxury Fashion Retailer Regional 288  
345 Cosmed Pharmacy/Drugstore Taiwan 369  
346 M&M’s Chocolate Regional 266  
347 Manning’s Pharmacy/Drugstore Hong Kong 272  
348 Prada Luxury Fashion Retailer Regional 252  
349 Sheraton Hotel Regional 393  
350 CIMB Bank Bank Malaysia 411  
351 China Southern Airlines Full-service Airlines China, Hong Kong 382  
352 UCC Coffee Japan, China 440  
353 Airwaves Chewing/Bubble Gum Australia, China 377  
354 Kumho Tyre Korea 325  
355 Sponsor Sports Drink Thailand 376  
356 GS Caltex Petrol/Gas Station Korea 541  
357 Eva Air Full-service Airlines Taiwan 278  
358 Kissan Sauce/Condiment India 482  
359 Bose Home Audio Regional 535  
360 Kelvinator White Goods India 317  
361 OCBC Bank Malaysia, Singapore 405  
362 Ford Car/Automobile Regional 420  
363 Teco White Goods Taiwan 464  
364 Air China Full-service Airlines China 436  
365 Fubon Insurance Hong Kong, Taiwan 511  
366 Softbank Mobile Service Provider Japan 512  
367 Hey Song Carbonated Soft Drink Taiwan 333  
368 Del Monte Fruit Juice Hong Kong, Southeast Asia 339  
369 Maxwell House Coffee China, Southeast Asia 381  
370 Kia Car/Automobile Regional 480  
371 Cheil Jedang (CJ) Sauce/Condiment Korea 771  
372 Barista Lavazza (India) Coffee Shop India 534  
373 Sagawa Courier Company Japan 400  
374 Tao Ti Tea Hong Kong 809  
375 Shokubutsu Shower Gel/Soap Japan 379  
376 Pepsodent Toothpaste Australia, India 406  
377 Cold Storage Supermarket Malaysia, Singapore 338  
378 Mr. Juicy Fruit Juice China 327  
379 Aquarius Sports Drink Japan, Malaysia 357  
380 Nippon Oil Corporation Petrol/Gas Station Japan New entry  
381 American Express Credit Card Regional 425  
382 Orion Snack Food Korea, China 438  
383 Tipco Fruit Juice Thailand 356  
384 Reliance (RIL) Pharmacy/Drugstore India, Malaysia 492  
385 3 Mobile Service Provider Hong Kong 352  
386 Bioré Skincare Product Regional 280  
387 Orkut Social Networking Site Australia, India 416  
388 Aekyung 2080 Toothpaste Korea 631  
389 Anlene Milk Powder Singapore 354  
390 Aeon Supermarket Japan 495  
391 Bally Men’s Shoes Japan, China 422  
392 Gloria Jeans Coffee Shop Australia, Singapore 409  
393 Gree White Goods China 310  
394 Kwality Ice-cream India 496  
395 Celcom Mobile Service Provider Malaysia 418  
396 Mother Dairy Milk India 273  
397 China Eastern Airlines Full-service Airlines China 421  
398 China Construction Bank Bank China 458  
399 Cass Beer Korea 435  
400 SF Express Courier Company China 717  
401 Kanebo Cosmetics Japan, Taiwan 257  
402 Chow Sang Sang Jewellery China, Hong Kong 372  
403 Foremost Milk Thailand 238  
404 Spritzer Mineral Water Malaysia 419  
405 Ferrari Car/Automobile Regional 610  
406 Doutor Coffee Shop Japan 388  
407 Formosa Petrochemical Petrol/Gas Station Taiwan 384  
408 Hush Puppies Men’s Shoes Regional 417  
409 Boss Fragrance/Men’s Fashion Retailer Regional 240  
410 VIPS Restaurant Chain Korea 529  
411 Bajaj Motorcycle India 563  
412 Nestea Tea Regional 989  
413 Schweppes Mineral Water/Carbonated Soft Drink Hong Kong 462  
414 M1 Mobile Service Provider Singapore 463  
415 Carrier Air Conditioner China, Southeast Asia 570  
416 Halls Sweets and Candy Southeast Asia, Japan 648  
417 Boh Tea Malaysia, Singapore 209  
418 MUFG Bank Japan 568  
419 MK suki Restaurant Chain Thailand 503  
420 Sugus Sweets and Candy China, Southeast Asia 279  
421 Ghana Chocolate Korea 415  
422 AU Mobile Service Provider Japan 311  
423 Macleans Toothpaste Australia 798  
424 Crest Toothpaste China, Hong Kong 455  
425 Close up Toothpaste India, Southeast Asia 777  
426 Whiskas Pet Food Regional 285  
427 Mead Johnson Milk Powder China, Southeast Asia 404  
428 Maruti Car/Automobile India 413  
429 POSB Bank Singapore 607  
430 ANZ Bank Australia 487  
431 Abbott Milk Powder China, Singapore 497  
432 Van Houten Chocolate Regional 466  
433 T-cat Courier Company Taiwan 519  
434 Motorola Mobile Phone Regional 293  
435 Indian Oil Corporation Petrol/Gas Station India 642  
436 Crocodile Men’s Fashion Retailer Regional 349  
437 Pizza Hut Restaurant Chain Regional 135  
438 Real Fruit Juice Australia, India 586  
439 Xiaonei/Renren Social Networking Site China New entry  
440 Dentyne Chewing/Bubble Gum Malaysia, Thailand 398  
441 Four Seasons Hotel Regional 673  
442 Peters Ice-cream Australia 450  
443 TNT Courier Company Regional 572  
444 Budweiser Beer Regional 521  
445 Berri Fruit Juice Australia, Singapore 523  
446 Ben & Jerry’s Ice-cream Singapore 555  
447 Commonwealth Bank Australia 498  
448 Tata Automobile India 256  
449 Doll Instant Noodles China, Hong Kong 509  
450 Mobil Petrol/Gas Station Australia, Hong Kong 516  
451 Taiwan Mobile Mobile Service Provider Taiwan 307  
452 Amore Pacific Cosmetics Korea 319  
453 Jet Airways Full-service Airlines India, Hong Kong 408  
454 SYM Motorcycle Taiwan 451  
455 Kikkoman Sauce/Condiment Australia, Singapore 526  
456 Kowloon Dairy Milk Hong Kong 493  
457 Walmart Supermarket China, India, Southeast Asia 543  
458 Zipel White Goods Korea 470  
459 Oral B Toothpaste Australia, Southeast Asia 581  
460 Compaq Computer Regional 430  
461 Dreyer’s Ice-cream Hong Kong 601  
462 Firefly Budget Airlines Malaysia 518  
463 Kymco Motorcycle Taiwan 459  
464 Guess Watch Southeast Asia 410  
465 Golden Mountain Sauce/Condiment Thailand New entry  
466 IGA Convenience Store/Supermarket Australia 659  
467 Cathay Life Insurance Taiwan New entry  
468 MAC Cosmetics Regional 385  
469 Perrier Mineral Water Regional 434  
470 Korea Express Courier Company Korea New entry  
471 Calbee Snack Food China, Southeast Asia 221  
472 Cyworld Social Networking Site Korea 449  
473 Wyeth Milk Powder China, Southeast Asia 392  
474 Clinic Shampoo India 802  
475 Hanjin Courier Company Korea New entry  
476 Jeju Air Budget Airlines Korea 423  
477 Air India Full-service Airlines India 580  
478 Korea Post Courier Company Korea New entry  
479 HL Milk Malaysia, Singapore 571  
480 Hui Yuan Fruit Juice China 347  
481 Digi Mobile Service Provider Malaysia 533  
482 Shinramyun Instant Noodles Korea, China 574  
483 85°C Coffee Shop Taiwan 456  
484 Lin Fong Ying (LFY) Milk Taiwan 584  
485 Salvatore Ferragamo Women’s Shoes Hong Kong, Japan 553  
486 Donna Karan (DKNY) Fragrance/Watch Regional 443  
487 Godrej Consumer Electronics India 389  
488 Zara Men’s and Women’s Fashion Retailer Regional 348  
489 Pauls Milk Australia 452  
490 Hero Honda Motorcycle India 365  
491 Myojo Instant Noodles India 589  
492 Westpac Bank Australia 549  
493 Vaseline Female Skincare Product Regional 550  
494 Nissay Insurance Japan New entry  
495 Top Ramen Instant Noodles Korea 545  
496 Hungry Jack’s Fast-Food Australia 800  
497 Neutrogena Female Skincare Product Regional 414  
498 Fairwood Fast-Food China, Hong Kong 617  
499 Chupa Chups Sweets and Candy Australia, Hong Kong 622  
500 Peninsula Hotel Regional 556  
501 Matsumoto Kiyoshi Pharmacy/Drugstore Japan 330  
502 Li Ning Sporting Apparel China, Hong Kong 468  
503 Twisties Savoury Snack Food Regional 485  
504 Bear Brand Milk/Milk Powder Thailand 794  
505 My space Social Networking Site Regional 504  
506 Snow Brand Milk Powder/Milk Hong Kong, Japan 166  
507 Kagome Sauce/Condiment Japan 528  
508 Tissot Watch Regional 727  
509 JCB Credit Card Japan 510  
510 Kimlan Sauce/Condiment Hong Kong, Taiwan 538  
511 Iriver Personal portable music player China, Korea 494  
512 Bull-Dog Sauce/Condiment Japan 660  
513 Longines Watch Regional 546  
514 Amoy Sauce/Condiment China, Hong Kong 501  
515 Krung Thai Bank Thailand 639  
516 Fanta Carbonated Soft Drink Regional 448  
517 Mixi Social Networking Site Japan 358  
518 Zhonghua (Cigarette) Cigarette China 481  
519 Meiji (Milk Powder) Milk Powder Hong Kong, Japan New entry  
520 Volvic Mineral Water Regional 636  
521 China Life Insurance China 520  
522 ING Insurance Hong Kong, Singapore 502  
523 TRUE Mobile Service Provider Thailand 719  
524 Videocon Consumer Electronics India 386  
525 Gusto Restaurant Chain Japan 561  
526 Xu Fu Ji Sweets and Candy China 506  
527 Tide Detergent Regional 583  
528 Manulife Insurance China, Singapore 626  
529 CSL Mobile Service Provider Hong Kong 457  
530 IndoMie Instant Noodles Regional 903  
531 Safeguard Shower Gel/Soap China 629  
532 Holden Car/Automobile Australia 715  
533 Aquafina Mineral Water China, Hong Kong, India 661  
534 Panadol Over-the-counter Pharmaceuticals Regional 361  
535 Chilsung Cider Mineral Water Korea 578  
536 Shilla Hotel Korea 544  
537 Regal Men’s Shoes Japan 439  
538 Mazda Car/Automobile Regional 590  
539 Allen’s Sweets and Candy Australia 577  
540 FETnet Mobile Service Provider Taiwan 469  
541 S26 Milk Powder China, Southeast Asia 630  
542 Fruit Tree Fruit Juice Malaysia, Singapore 611  
543 Paos Detergent Taiwan, Thailand 595  
544 York Air Conditioner China, Malaysia 709  
545 China Pacific Insurance Insurance China 835  
546 Hermès Luxury Fashion Retailer Regional 433  
547 Hai Tian Sauce/Condiment China 895  
548 DHC Female Skincare Product China, Japan, Korea 371  
549 Crystal Jade Restaurant Chain Hong Kong, Singapore 594  
550 Volkswagen Car/Automobile Regional 612  
551 Blue Dart Courier Company India 670  
552 Nan Shan Insurance Taiwan 587  
553 Drypers Diaper India 683  
554 ASO Men’s/Women’s Shoes Taiwan 343  
555 White Rabbit Sweets and Candy Regional 559  
556 Sumitomo Misui (SMBC) Bank Japan New entry  
557 Marriott Hotel Regional 453  
558 SpiceJet Airlines Budget Airlines India, Malaysia 507  
559 Pentax Camera Regional 863  
560 Lexus Car/Automobile Regional 833  
561 Pon Pon Shower Gel/Soap Taiwan 781  
562 Public Bank Bank Malaysia 837  
563 ICICI Prudential Insurance India New entry  
564 Yves Saint Laurent (YSL) Fragrance/Luxury Fashion Retailer Regional 500  
565 Masterfood Sauce/Condiment Australia 847  
566 PosLaju Courier Company Malaysia 646  
567 Habib Jewels Jewellery Malaysia 513  
568 PCCW Mobile Service Provider Hong Kong 663  
569 Yum Yum Instant Noodles Thailand 710  
570 7-Up Carbonated Soft Drink Australia, China 548  
571 Spencer Convenience Store/Supermarket India 748  
572 China-SSS Budget Airlines China New entry  
573 Poh Kong Jewellery Malaysia 536  
574 Dragonair Full-service Airlines Hong Kong, China 547  
575 Little Swan White Goods China 917  
576 Dairy Farmers Milk Australia 540  
577 Maidong Sports Drink China 724  
578 Thai Post Courier Company Thailand 635  
579 Cerelac Baby Food (excluding milk powder) Australia, India 308  
580 Top Detergent Japan, Malaysia, Singapore 441  
581 H-TWO-O Sports Drink Singapore 718  
582 Patek Philippe Watch Regional New entry  
583 Rolls Royce Car/Automobile Regional 991  
584 NAB Bank Australia 828  
585 Thai Life Insurance Insurance Thailand New entry  
586 Clear Shampoo China, India, Southeast Asia 831  
587 Chiclet Chewing/Bubble Gum Southeast Asia 484  
588 Kaixin001 Social Networking Site China 599  
589 Perioe Toothpaste Korea 703  
590 Enfa Milk Powder Thailand 557  
591 Alfred Dunhill Fragrance Regional 505  
592 TGI Friday’s Restaurant Chain Regional 915  
593 Wahaha Mineral Water China 632  
594 Ceat Tyre India 874  
595 Tanishq Jewellery India 700  
596 Hennessy Spirits Regional 551  
597 Homeplus Supermarket Korea 793  
598 Bright Dairy Milk China 407  
599 China Telecom Mobile Service Provider China 843  
600 Angelinus Coffee Shop Korea New entry  
601 Creative Personal portable music player Australia, India, Southeast Asia 444  
602 Holiday Inn Hotel Regional 592  
603 AAMI Insurance Australia 695  
604 Post Cereal Regional 657  
605 La New Men’s Shoes Taiwan 428  
606 Lifebuoy Shower Gel/Soap Southeast Asia 753  
607 Yeo Hiap Seng (YEO) Tea Malaysia, Singapore 491  
608 Bangchak Petrol/Gas Station Thailand 876  
609 Esquire Men’s/Women’s Shoes Korea 542  
610 Moutai Spirits China, Hong Kong 662  
611 IndiGo Budget Airlines Hong Kong, India, Korea 797  
612 Bank of Ayudhya Bank Thailand New entry  
613 Volvo Automobile/Car Regional 962  
614 Kit Kat Chocolate Regional 579  
615 Bank of Taiwan Bank Taiwan 637  
616 S-oil Petrol/Gas Station Korea 696  
617 BPCL Petrol/Gas Station India 704  
618 Cintan Instant Noodles Malaysia 702  
619 Streets Ice-cream Australia 812  
620 Aura Mineral Water Thailand 562  
621 Ito-en Ready-to-drink Tea Japan New entry  
622 Blue Girl Beer Hong Kong 746  
623 Kose Cosmetics Japan, Southeast Asia 565  
624 Y.E.S Mineral Water Mineral Water Taiwan 524  
625 Ritz-Carlton Hotel Hong Kong, Singapore, China 638  
626 Haldiram Savoury Snack Food India 722  
627 Milo Sports Drink Regional 499  
628 General Electric (GE) White Goods Regional 731  
629 Beat Detergent Regional New entry  
630 Tops Supermarket Thailand 651  
631 Woori Bank Bank Korea 604  
632 Big Babool Chewing/Bubble Gum India, Southeast Asia 795  
633 Timberland Men’s Shoes Regional 769  
634 Nespray Milk Powder China, Southeast Asia 653  
635 Sulwhasoo Female Skincare Product Hong Kong, Korea 760  
636 Wangsteak Restaurant Chain Taiwan 997  
637 Koka Instant Noodles India, Malaysia, Singapore 691  
638 Mamee Instant Noodles Malaysia, Singapore 488  
639 Matsusei Supermarket Taiwan 701  
640 Lacoste Luxury Fashion Retailer/Fragrance Regional 926  
641 Idemitsu Petrol/Gas Station Japan 738  
642 Woodland Men’s Shoes India 525  
643 San Miguel Beer Regional 641  
644 Elizabeth Arden Fragrance Regional 682  
645 Clarins Skincare Product Regional 615  
646 Black Canyon Coffee Shop Thailand 684  
647 Sunstar Toothpaste Japan 582  
648 EMS Courier Company China 490  
649 Fair and Lovely Female Skincare Product India, Malaysia, Singapore 588  
650 Ducati Motorcycle Regional 814  
651 Dairy Queen Ice-cream China, Southeast Asia 948  
652 E-Mart Supermarket Korea 707  
653 UBC Coffee Coffee Shop China 602  
654 Oksusu Tea Ready-to-drink Tea Korea New entry  
655 Mizuno Sporting Apparel Japan, Korea 830  
656 Lucozade Sports Drink China, Hong Kong 783  
657 Wuliangye Spirits China, Hong Kong 776  
658 Golden Circle Fruit Juice Australia, Singapore 720  
659 Levi’s Men’s and Women’s Fashion Retailer Regional 527  
660 AXE (Detergent) Detergent Regional New entry  
661 Hacks Sweets and Candy Southeast Asia 475  
662 Davidoff Cigarette Regional 735  
663 Krong Thip Cigarette Thailand 616  
664 XIAO-MEI Ice-cream Taiwan 825  
665 Merries Diaper Japan 605  
666 Cha Li Won Ready-to-drink Tea Taiwan 836  
667 E.SUN Bank Taiwan 932  
668 QQ Social Networking Site China, Hong Kong 476  
669 Bonaqua Mineral Water Hong Kong 514  
670 Clairol Herbal Essences Shampoo China, Southeast Asia 620  
671 Domino’s Fast-Food Regional 736  
672 Toblerone Chocolate Regional 888  
673 Wills Cigarette Australia, India 645  
674 Bosch White Goods Regional 819  
675 Takaful Insurance Malaysia 706  
676 SPC Petrol/Gas Station Singapore 861  
677 Jack’n Jill Savoury Snack Food Hong Kong, Southeast Asia 765  
678 Onida Consumer Electronics India 829  
679 Salem Cigarette Regional 564  
680 Dairy Milk Chocolate Regional 815  
681 Timex Watch India, Southeast Asia, Japan 927  
682 Intel Computer Regional 980  
683 Aoyama Men’s Fashion Retailer Japan 593  
684 Ba Wang Shampoo China 785  
685 Dutchmilk Milk Thailand 264  
686 Anna Sui Fragrance Regional 426  
687 Mizuho Bank Japan 688  
688 Max Factor Cosmetics Regional 698  
689 NPC Petrol/Gas Station China, Taiwan 881  
690 Continental Tyre Regional 850  
691 Fila Sporting Apparel Korea 1387  
692 Pura Milk Australia 945  
693 Japan Post (JP) Bank Japan 804  
694 Swarovski Jewellery Regional 624  
695 Shen Tong Courier Company China 897  
696 Axis Bank Bank India New entry  
697 Khao Shong Coffee Thailand New entry  
698 Absolut Spirits Regional 754  
699 Big C Supermarket Thailand 598  
700 Metro Supermarket India 697  
701 Topman/Topshop Men’s and Women’s Fashion Retailer Malaysia, Singapore 925  
702 Pears Personal Care Australia New entry  
703 Wantwant Savoury Snack Food Taiwan 567  
704 Dongsuh Tea/Cereal Korea 755  
705 Zhonghua Toothpaste China New entry  
706 Lexmark Printer Regional 569  
707 Peel Fresh Fruit Juice Malaysia 740  
708 Arrow Men’s Fashion Retailer Southeast Asia 920  
709 Luk Fook Jewellery China, Hong Kong 757  
710 Boomer Chewing/Bubble Gum India 627  
711 Ballantine’s Spirits Regional New entry  
712 TCL TV China New entry  
713 British Airways Full-service Airlines Regional 619  
714 Porsche Automobile/Car Regional 935  
715 Muang Thai Insurance Insurance Thailand 789  
716 Sapporo Beer Japan 656  
717 Bonia Women’s Shoes Malaysia, Singapore 522  
718 Life Sauce/Condiment Malaysia New entry  
719 Ice Mountain Mineral Water Singapore 654  
720 Zanussi White Goods Hong Kong, Malaysia 730  
721 Belle Women’s Shoes China 613  
722 Fernleaf Milk Powder Malaysia 796  
723 Wei Lih Instant Noodles Taiwan 852  
724 DTDC Courier Company India 734  
725 17 Tea Ready-to-drink Tea Korea New entry  
726 Grand Hyatt Hotel China, Southeast Asia 937  
727 Miwon Sauce/Condiment Korea 990  
728 Elastine Shampoo Korea 672  
729 Chang Beer Beer Thailand 690  
730 Leo Beer Thailand 853  
731 Giordano Men’s and Women’s Fashion Retailer Regional 515  
732 Kent Cigarette Regional 609  
733 Kenwood Home Audio Regional 477  
734 Mango (MNG) Women’s Fashion Retailer China, Southeast Asia 664  
735 Yanjing Beer China 891  
736 Dolce & Gabbana Fragrance/Luxury Fashion Retailer Regional 699  
737 Royal Host Restaurant Chain Japan 900  
738 Superbubble Chewing/Bubble Gum Taiwan 596  
739 Liby Detergent China 898  
740 Maruchan Instant Noodles Japan 686  
741 AXE Fragrance Regional 644  
742 Nestum Baby Food (excluding milk powder) India, Southeast Asia 517  
743 Oriental Hotel Singapore, Thailand 790  
744 Martell Spirits China, Southeast Asia 832  
745 Elcanto Shoes Korea 879  
746 Pxmart Supermarket Taiwan 919  
747 Kinley Mineral Water India 649  
748 Cow Soap Shower Gel/Soap Hong Kong, Japan 901  
749 Protex Shower Gel/Soap Thailand 860  
750 Ryoe Shampoo Korea New entry  
751 Taishin International Bank Credit Card/Bank Taiwan 742  
752 Lee Hwa Jewellery Singapore 884  
753 RT Mart Supermarket Taiwan 845  
754 Bulla Ice-cream Australia 767  
755 Renault Samsung Motors Automobile/Car Korea 869  
756 Parle Sweets and Candy India 979  
757 Morewater Mineral Water Taiwan 708  
758 Minere Mineral Water Thailand 693  
759 Inter-Continental Hotel Regional New entry  
760 Shanghaojia Food China New entry  
761 Chungjungwon Sauce/Condiment Korea 974  
762 Boots Pharmacy/Drugstore India, Thailand 573  
763 Versace Luxury Fashion Retailer/Fragrance Regional 608  
764 Yuan Tong Express Courier Company China 906  
765 Dusit Hotel Thailand 882  
766 Camel Cigarette Regional 625  
767 Taywin Men’s Shoes Thailand 799  
768 Danggimeori Shampoo Korea 929  
769 TVS Motorcycle India New entry  
770 Hubba Bubba Chewing/Bubble Gum Australia, India 786  
771 Super Coffee Mix Coffee Malaysia, Singapore 870  
772 77 Chocolate Taiwan 674  
773 I-MEI Sweets and Candy Taiwan 714  
774 Rado Watch Regional 779  
775 Bubble Yum Chewing/Bubble Gum Regional New entry  
776 Knorr Food Regional New entry  
777 Pirelli Tyre Australia, India, Southeast Asia 678  
778 King’s Creameries Ice-cream Singapore New entry  
779 Asics Sporting Apparel Japan New entry  
780 Hyundai Logiem Courier Company Korea New entry  
781 Indian Airlines Full-service Airlines India, Southeast Asia 761  
782 Guinness Beer Australia, China, Southeast Asia 877  
783 Sanitarium Cereal Australia 784  
784 Tung Lok Restaurant Singapore New entry  
785 Rin Detergent India 848  
786 Priceline Pharmacy/Drugstore Australia 762  
787 Unity Pharmacy Pharmacy/Drugstore Singapore 772  
788 Café Bene Coffee Shop Korea New entry  
789 Norton Computer Software Regional 782  
790 Victor Home Audio Regional 597  
791 SE 555 Cigarette Regional 711  
792 Ochaen Tea Taiwan 958  
793 Friendster Social Networking Site Regional 483  
794 Sizzler Restaurant Chain Australia 774  
795 Megumilk Milk Japan 756  
796 Salz Toothpaste Thailand New entry  
797 Diners Club Credit card Regional New entry  
798 Wanjashan Sauce/Condiment China 944  
799 ITC Hotel India New entry  
800 Pasteur Milk Korea 741  
801 Fountain Sauce/Condiment Australia New entry  
802 RAC Insurance Southeast Asia 803  
803 Linux Computer Software China, Southeast Asia 552  
804 Friskies Pet Food Australia, Hong Kong 623  
805 Cosmo Oil Petrol/Gas Station Japan 894  
806 Cold Stone Ice-cream Regional New entry  
807 Fujiya Food Japan New entry  
808 Trident Chewing/Bubble Gum Regional 939  
809 BC Card Credit Card Korea 603  
810 Sumitomo Life Insurance Japan 849  
811 Benson & Hedges Cigarette Australia, India 749  
812 Smith’s Snack Food Australia 658  
813 Oberoi Hotel Southeast Asia 995  
814 Hi5 Social Networking Site Hong Kong, India, Southeast Asia 432  
815 KLIM Milk China 907  
816 Target Retailer Australia 810  
817 Gillette Male Skincare Product Regional 889  
818 Amcal Pharmacy/Drugstore Australia 743  
819 Konka Consumer Electronics China, Hong Kong New entry  
820 Soda Women’s Shoes Regional New entry  
821 IFB Home & Kitchen Appliances India New entry  
822 Poh Heng Jewellery Singapore New entry  
823 Barista (Taiwan) Coffee/Coffee shop Taiwan New entry  
824 General Air Conditioner China 530  
825 Kimball Sauce/Condiment Malaysia New entry  
826 Mandarin Oriental Hotel Hong Kong, Southeast Asia 768  
827 Mirinda Carbonated Soft Drink Regional New entry  
828 Aflac Insurance Provider Regional New entry  
829 Simpson Washing Machine Australia 679  
830 Winfield Cigarette Australia 966  
831 Pierre Cardin Men’s Shoes/Men’s Fashion Retailer China, Southeast Asia 473  
832 Taj Mahal (Tea) Tea India 780  
833 Trappist Milk Hong Kong New entry  
834 Gold Flake Cigarette India 823  
835 Agricultural Bank of China Bank China New entry  
836 ito Yokado Supermarket Japan 983  
837 Novotel Hotel Regional 681  
838 China Mobile (HK) Mobile Service Provider Hong Kong New entry  
839 KoKo Krunch (Nestlé) Cereal Regional New entry  
840 NRMA Insurance Australia 820  
841 Fantastic Instant Noodles Australia New entry  
842 Hainan Airlines Airlines (Budget/Full service) China New entry  
843 Healthy Boy Sauce/Condiment Thailand 857  
844 Aavin Milk India 969  
845 Coffee Club Coffee Shop Australia 808  
846 Aoki Men’s Fashion Retailer Japan 801  
847 Jimmy Choo Fashion Regional New entry  
848 Long Life Cigarette Taiwan 665  
849 Natural Confectionery Co. Sweets and Candy Australia New entry  
850 S&P Restaurant Chain Thailand 910  
851 Haywards Beer India 999  
852 Voltas Air Conditioner India, Australia 988  
853 Sheng Shiong Supermarket Singapore New entry  
854 Trigem Computer Korea New entry  
855 Blue Moon Detergent China New entry  
856 Aldi Supermarket Australia 566  
857 Remy Martin Spirits Regional 687  
858 Cathay United Bank Bank Taiwan 813  
859 Arnott’s Savoury Snack Food Australia New entry  
860 Prouds Jewellery Australia 943  
861 Uncle Toby Cereal Australia 560  
862 Capico Savoury Snack Food Regional New entry  
863 Imperial Hotel Hotel Japan, Thailand 856  
864 Allianz Insurance Provider India New entry  
865 Scholl Shoes Malaysia, Singapore 916  
866 Pro Sweat Sports Drink Taiwan New entry  
867 Mitsuya Cider Carbonated Soft Drink Japan New entry  
868 Zhenkungfu Restaurant China New entry  
869 Raymonds Men’s Fashion Retailer India 976  
870 Mr Muscle Detergent Regional 986  
871 BenQ Consumer Electronics Taiwan New entry  
872 Denon Home Audio Regional 880  
873 Mister Potato Savoury Snack Food Southeast Asia 994  
874 Saravana Bhavan Restaurant India, Malaysia, Singapore New entry  
875 New Balance Sporting Apparel Regional New entry  
876 Ali Café Coffee Malaysia New entry  
877 Jin Air Budget Airlines Korea 840  
878 Aekyung Shower Gel/Soap Korea 628  
879 Esprit Men’s and Women’s Fashion Retailer China, Southeast Asia 634  
880 Choice Coffee Thailand New entry  
881 Chemist Warehouse Pharmacy/Drugstore Australia 890  
882 KTC Credit Card Thailand 938  
883 Charles & Keith Women’s Shoes Malaysia, Singapore 677  
884 Jukyum Toothpaste Korea 758  
885 Crown Food Regional New entry  
886 Nine West Women’s Shoes Singapore, Hong Kong New entry  
887 Happy Bath Shower Gel/Soap Korea New entry  
888 Cornetto Ice-cream Regional New entry  
889 Sisley Cosmetics/Skincare Product Regional New entry  
890 Sanyuan Milk China, Taiwan 899  
891 Grand Formosa Regent Hotel Taiwan New entry  
892 Hyosung Motorcycle Korea New entry  
893 Rivers Men’s Fashion Retailer Australia 865  
894 Kolon Sporting Apparel Korea New entry  
895 Clorets Chewing/Bubble Gum/Sweets and Candy Southeast Asia 751  
896 Twinings Tea Regional 447  
897 OB Beer Korea 817  
898 GUM Toothpaste Hong Kong, China, Japan New entry  
899 Nate Social Networking Site/Internet Search Engine Korea 652  
900 Sina Social Networking Site China 402  
901 Daiichi Life Insurance Japan 912  
902 566 Shampoo China New entry  
903 Aigo Digital Products China New entry  
904 UHA Mikakuto Sweets and Candy Japan New entry  
905 Ajinomoto Sauce/Condiment Japan, Korea, Southeast Asia 747  
906 Tully’s Coffee Japan, Korea, Singapore 942  
907 Chi Mei TV Taiwan New entry  
908 Tooheys Beer Australia New entry  
909 Daelim Motorcycle Korea 816  
910 Imperial Personal care Regional New entry  
911 Hera Female Skincare Product Korea 924  
912 Toll Courier Company Australia New entry  
913 GS Supermarket Korea 600  
914 Himalaya Mineral Water India New entry  
915 Fancl Female Skincare Product Hong Kong, Singapore 824  
916 Proton Automobile/Car Malaysia New entry  
917 Safi Personal care Regional New entry  
918 Wei-Wei Instant Noodles China New entry  
919 Jack Daniel Spirits Regional 655  
920 Terry White Pharmacy/Drugstore Australia 750  
921 Gerber Baby Food (excluding milk powder) Regional 445  
922 Uniqlo Men’s and Women’s Fashion Retailer China, Hong Kong, Japan 621  
923 Swipe Detergent Regional New entry  
924 Bingrae Ice-cream Korea New entry  
925 Mie Sedap Instant Noodles Southeast Asia New entry  
926 Victoria Bitter (VB) Beer Australia 878  
927 Koikeya Savoury snack food Japan New entry  
928 Wakodo Baby Food (excluding milk powder) Japan, Korea 666  
929 Michael Hill Jewellery Australia New entry  
930 Florsheim Men’s Shoes Regional New entry  
931 Mövenpick Ice-cream Regional New entry  
932 Da Da Chewing/Bubble Gum China, Hong Kong 858  
933 Fresh Delight Dairy Products Regional New entry  
934 Dentiste Toothpaste Regional New entry  
935 Duroyal Ice-cream Taiwan 618  
936 Center Fresh Chewing/Bubble Gum India 647  
937 M-Sport Sports Drink Thailand New entry  
938 Dabur Toothpaste India New entry  
939 SPD Bank Bank China New entry  
940 City Super Supermarket Hong Kong New entry  
941 PAL Pet Food Australia, Hong Kong 864  
942 Royce’/Royce Chocolate Hong Kong, Singapore New entry  
943 Morning Fresh Detergent Australia 905  
944 Soo Kee (SKJ) Jewellery Singapore 960  
945 Suncorp Financial Service Australia New entry  
946 Ottogi Sauce/Condiment Korea 904  
947 Carlton Beer Australia New entry  
948 Fuji (Restaurant chain) Restaurant Chain Thailand 955  
949 Revive isotonic Sports Drink Malaysia 766  
950 Frooti Fruit Juice India New entry  
951 Heaven & Earth Ready-to-drink Tea Singapore New entry  
952 CBA Bank Australia New entry  
953 Fair And Handsome Male Skincare Product India 961  
954 Saizeriya Restaurant Chain Japan New entry  
955 Guangdong Development Bank China New entry  
956 Ricoh Digital Products Regional New entry  
957 Miele Consumer Electronics Regional New entry  
958 Heart Beat Sweets and Candy Australia 998  
959 Mei Ri C Fruit Juice Taiwan 922  
960 Cesar Pet Food Japan, Korea, Southeast Asia 643  
961 Royal Pet Food China, Taiwan 873  
962 Asience Shampoo Regional New entry  
963 Otafuku Food Japan New entry  
964 Wu Yang Ice-cream China New entry  
965 Tommy Hilfiger Fragrance/Men’s Fashion Retailer Regional 721  
966 Café Amazon Coffee Shop Thailand New entry  
967 Kerasys Shampoo Korea New entry  
968 Pigeon Baby Product Regional New entry  
969 Thums Up Carbonated Soft Drink India 792  
970 Hogs Breath Restaurant Chain Australia New entry  
971 Kinmen Kao Liang Spirits Taiwan 867  
972 Bank of Communications Bank China, Hong Kong New entry  
973 Ginvera Shower Gel/Soap Malaysia, Singapore 911  
974 Shin Kong Life Insurance Insurance Taiwan 872  
975 Nippon Express Courier Company Regional New entry  
976 Centara Hotel Thailand New entry  
977 IT Men’s and Women’s Fashion Retailer China, Hong Kong 729  
978 Australia post Courier Company Australia New entry  
979 Gogo no Kocha Ready-to-drink Tea Japan New entry  
980 Mister Donut Fast-Food Japan New entry  
981 99 Speedmart Convenience Store Malaysia New entry  
982 Fosters Beer Australia 921  
983 The Professional Couriers Courier Company India New entry  
984 XXXX Beer Australia New entry  
985 Hana Bank Korea New entry  
986 Park Avenue Personal Care/Men’s Shoes India New entry  
987 Sansui DVD Player China, India, Japan 902  
988 Magnum Ice-cream Regional New entry  
989 Taster’s Choice Coffee Regional New entry  
990 Fossil Jewellery/Watch Singapore, Australia New entry  
991 Arun Ice-cream India New entry  
992 Aviva Insurance Regional New entry  
993 Double Happiness Cigarette China New entry  
994 Bacardi Spirits Regional New entry  
995 Leconte Chocolate China 928  
996 Devondale Dairy Products Australia New entry  
997 More Supermarket India New entry  
998 Corona Beer Regional New entry  
999 Harvey Fresh Fruit Juice Australia New entry  
1000 Gatsby Male Skincare Product Regional 953  

 

METHODOLOGY
Asia-Pacific’s Top 1000 Brands list is based on a proprietary survey co-produced by Campaign and TNS. Ten regional markets were included in what was the eighth year of the survey: Australia, China, India, Japan, Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand. The age of the respondents surveyed ranged from 15 to 64, and more than 300 respondents were surveyed from each country by TNS, generating a total sample size of 3,056 respondents for the Asia-Pacific region. Two questions were asked to determine the best brands in a variety of categories:

“When you think of the following (product or service) category, which is the best brand that comes to your mind? By best, we mean the one that you trust the most or the one that has the best reputation in the (product or service) category.”

“Apart from the best brand you entered, which brand do you consider to be the second best brand in the (product or service) category?”

TNS covered a total of 14 major product and service categories: alcohol and tobacco, financial services, automotive, retail, restaurants, food, beverage, consumer electronics, computer hardware, computer software, logistics, media and telecommunications, travel and leisure, as well as household and personal care. A grand total of 72 sub-categories were included. The final rankings were determined based on the total number of mentions each brand received across all categories and countries. The data was weighted at two levels: the first to reflect the population composition within each of the markets covered, and the second to reflect the competitiveness of the categories included in the study.
 

 

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