Emily Tan
Oct 10, 2012

Asia-Pacific’s affluent are flying more, buying more, investing less: Ipsos PAX

ASIA-PACIFIC – The fluctuating economy has led to a spending shift among Asia’s wealthy, as they opt to spend in travel but shun financial investments, according to Ipsos’ 2012 PAX survey results.

Despite financial concerns, Asia's elite continue to indulge

In its 16th year, the study is now handled by Ipsos, which recently acquired and absorbed Synovate. The report is based on a survey of more than 20,000 affluent people from 11 markets across the region Hong Kong, Singapore, Korea, Taiwan, Thailand, Malaysia, India, Indonesia, the Philippines, Australia and Japan.

As Asia-Pacific’s market develops, its more affluent individuals have started to develop a taste for the finer things in life, Steve Garton, executive director...

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