Emily Tan
Jun 7, 2012

Asia-Pacific submits 7169 of all-time-high 34,301 Cannes 2012 entries

CANNES - A total of 34,301 entries across 15 categories from 87 countries have been submitted to the Cannes Lions 59th International Festival of Creativity. Asia-Pacific sent 7169 entries, representing a fifth of the total.

Asia-Pacific submits 7169 of all-time-high 34,301 Cannes 2012 entries

In terms of entry-numbers, Australia leads the region with 1268 entries, followed by India (1182) and Japan (1058). 

Countries Entries
Australia 1268
China 571
Hong Kong 385
India 1182
Indonesia 139
Japan 1058
Malaysia 269
New Zealand 347
Pakistan 16
Singapore 697
South Korea 356
Sri Lanka 15
Taiwan 61
Thailand 457
The Philippines 315
Vietnam 33
Total 7169

Globally, the number of entries increased by 19 per cent, with the US topping the list with 5058 entries, followed by Brazil (3419) and the UK (2343). 

Across the categories, the highest increase of submissions were seen in for PR Lions (38 per cent), Direct Lions (27 per cent) and Promo and Activation Lions (26 per cent).

The number of entries for Creative Effectiveness, however, dropped by 35 per cent, as did the entries for Cyber Lions, which fell 13 per cent.

The two new categories, Branded Content & Entertainment Lions and Mobile Lions received 800 and 965 entries, respectively. 

Category 2011 2012 % change
Branded Content & Entertainment Lions - 800 -
Creative Effectiveness 142 92 -35%
Cyber Lions 2835 2458 -13%
Design Lions 1774 2182 23%
Direct Lions 1858 2357 27%
Film Lions 3310 3475 5%
Film Craft Lions 1322 1721 30%
Media Lions 2895 3247 12%
Mobile Lions - 965 -
Outdoor Lions 4490 4843 8%
PR Lions 819 1130 38%
Press Lions 5415 6056 12%
Promo & Activation Lions 2125 2674 26%
Radio Lions 1363 1784 31%
Titanium & Integrated Lions 480 517 8%
Total 28828 34301 19%

With the volume of entry levels higher than anticipated, more jury members have been appointed in addition to the extra Branded Content & Entertainment and Mobile judges previously announced. Bringing the total number of judges to 287, Cannes Lions welcomes the following additional judges:

Design Lions
  • Ricardo Saint-Clair, Founder/Creative Director, Dialogo Design, Brazil
  • Katrin Oeding, Creative Director, Studio Oeding, Germany
  • Gesina Roters, Creative Partner, DAY, The Netherlands
  • Chris Moody, Creative Director, Wolff Olins, UK
  • Richard Bates, Chief Creative Officer North America, The Brand Union, USA
Promo & Activation Lions
  • John J. Steere, Regional Managing Director APAC, Momentum, Asia Pacific
  • Ove Gley, Creative Director, Heimat, Germany
  • Hiroko Uchigaki, Account Planning Director/Communications Planner, ADK Japan
  • Hector Fernandez, Co-Managing Director/Chief Creative Officer, Publicis, Mexico
  • Gonzalo Figari, President & Creative Director, D6, Spain 
Radio Lions
  • Sara Haag, Director/Founder, Sarah Haag AB, Sweden

"The industry is moving at a lightning rate, as evidenced by the huge volume of entries into the new Mobile and Branded Content & Entertainment Lions," said Philip Thomas, chief executive of the Festival. "But it is also interesting to see the robust health of other, more traditional media like Radio, Film and Press."


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