Emily Tan
Aug 28, 2012

Apple vs Samsung may end up helping the Samsung brand

GLOBAL - Although the patent battle between Apple and Samsung is far from over, in the court of public opinion, Samsung's brand may have actually benefited from the coverage it's gained which places it on the same pedestal as Apple in the consumer's mind.

By taking on Samsung, Apple may have boosted its competitor's brand

Following the US patent lawsuit, in which a jury ruled Friday to award six of seven points and more than $1 billion in damages to Apple, Apple has filed a preliminary injunction to ban eight Samsung devices in the US, four of which are versions of the Galaxy S2.

While surely painful, Samsung can probably bear the fiscal sting of this ruling as the South Korean manufacturer made US$12 billion 13.73 trillion won...

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