Ranjani Raghupathi
Nov 10, 2017

Any brand not leveraging Instagram is losing out

This edition of Unmetric's Engagement Meter focuses on Instagram, including evidence that it generates 2.5x the engagement of Facebook and Twitter, plus the top posts from around the region in the last month.

In the Engagement Meter column, Unmetric, a social-media intelligence firm focused on brands, presents trends in social media and recent top-performing brand posts from around APAC. This edition looks specifically at Instagram.

This edition's insight

Instagram is winning at engagement.

In a recent study on the American Auto industry, we found that In 2014, Instagram equalled Facebook in terms of interactions per post...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Brands, I’m part of your marketing team: Alibaba CMO
Premium
3 hours ago

Brands, I’m part of your marketing team: Alibaba CMO

Still insisting that Alibaba is not an ecommerce company but a data services firm, Chris Tung talks about the latest efforts to help brands leverage data.

Premium
Hakuhodo consulting unit dreams of changing the big agency model
Premium
5 hours ago

Hakuhodo consulting unit dreams of changing the big ...

Teko wants to use Hakuhodo's creative capital to develop business ventures with clients.

Premium
Mindshare unveils new blockchain partnership
Premium
5 hours ago

Mindshare unveils new blockchain partnership

Media agency piloting new programme in Singapore with local blockchain outfit.

Premium
Get a bigger bang for your video buck
Premium
5 hours ago

Get a bigger bang for your video buck

The rapid rise of online video and the growth of new digital marketing technologies has made budgeting more complicated, writes Nick Erskine-Shaw of 90 Seconds.