Emily Tan Gurjit Degun
Jun 2, 2017

Analysts: Merger reflects Sorrell's desire for simplicity and focus

Sorrell had told analysts recently that WPP is too complex.

Sorrell believes WPP is 'too complex'

The merger of Maxus and MEC was an expected move given WPP chief executive Sir Martin Sorrell's desire to streamline the holding company and make it less complicated, an analyst said.

When Martin Sorrell spoke to Liberum last week, he said he thought WPP was too complex and not client-focused enough, Ian Whittaker, head of European media research for Liberum, told Campaign

On 24 May, Liberum reported that this suggested...

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