David Blecken
Oct 6, 2017

Amazon to promote alcohol products via its own Tokyo bar

The 'Amazon Bar' will be a world first for the company.

Amazon is going to promote the alcoholic drinks available on its platform in Japan via a pop-up bar in Tokyo.

The tech giant will open its 78-seat Amazon Bar’ on 20 October for 10 days. Located in Ginza, an upscale shopping and entertainment district in southeastern Tokyo, the venue will serve cocktails, wine and sake, including some exclusive products, according to a company statement.

The bar will not have menus but will...

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