Michael O'Neill
Aug 6, 2010

All about webisodes and branded content

Webisodes are increasingly used in Asia by media agencies as branded content vehicles for clients as they prove ideal for reaching customers.

 As younger audiences migrate online, short-form serialised video content is proving to be an effective, low-cost way to reach target audiences.

1. A webisode is a video format that airs initially online, either by download or stream, as opposed to first airing on traditional TV.

Short in length, anything from two to 15 minutes, they make up part of a longer series.

Webisodes have been around since the mid 1990’s, but in more recent years they...

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