During the past several months, the country has seen the launch of nearly 1,000 such sites. But what are they and why are they proving to be so popular in China
1. Group buying websites feature a daily deal that becomes valid once a minimum number of buyers sign on.
The threshold is usually low and most of the time is met or exceeded within an hour or two. Consumers feel they get value for money, businesses get...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events