OMD won the business in May, according to industry sources. Agile Property is the agency's first real estate client in South China, according to Danny Xu, managing director of OMD Guangzhou.
Agile is one of China's major real estate developers operating in the mid- to high-end segment. Its core business is in residential property development and operation.
It has tradtionally advertised mainly in print and outdoor but ventured into digital with a...
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