Mike Fromowitz
Jun 13, 2014

Agencies were respected by their clients...at one time.

The intoxicating days of advertising portrayed in the now famous TV series “Mad Men” is unrecognizable to many of us senior advertising practitioners today. With the introduction of social media and everything digital, agencies have had to adapt to new ways of working to remain competitive.

“There is no medicine like hope, no incentive so great, no tonic so powerful as expectation of something tomorrow.” Orison S. Marden

Clients are very much aware that the market place has changed. They demand that their agencies are forward thinking and innovative, and that also means being at the forefront of technology and new media. As they question the return on their advertising investment, agencies struggle to prove their value. Clients’ expectation of accountability...

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