Tyron Giuliani
Oct 26, 2015

Agencies: Rethink your JDs if you're serious about top talent

Agencies need to use everything at their disposal to attract people who are otherwise likely to gravitate towards other industries. So why is so little attention given to job descriptions, asks Tyron Giuliani.

Tyron Giuliani

Have you noticed that the pool of talent for the advertising and media industry is getting shallower The industry is certainly losing out to tech start-ups, app ventures, consulting firms and new media companies. “Traditional” advertising and media companies haven’t quite caught up with the fact that they need to sell themselves much better than ever before.

Talent sourcing and hiring needs to use a multi-channel approach and must stand out as one of the...

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