Emily Tan
Jun 13, 2013

Agencies frustrated with Asian government tender process: R3

SINGAPORE – Although government agencies are willing to spend as much as 20 per cent of their annual budgets on marketing activities, frustration over inefficiencies in the public sector tender process has caused some creative agencies to walk away.

Bureaucracy, lack of transparency and low ROI deter agencies

The conclusion comes from a whitepaper written by pitch consultancy R3 based on 13 interviews with media and creative agency leaders, as well as several government agencies, from across the region. The report also draws on R3’s prior experience in the field. 

Overall, R3 has found that agencies around the world identify similar barriers when it comes to the tender process.

“The main reason that marketing and creative agencies choose not...

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