Emily Tan
Apr 23, 2013

Advertising on Spotify: Tips from Jonathan Forster

Now that the music streaming service has launched in Asia, we sat down with its global sales director and general manager of Europe, Jonathan Forster, who talked about how brands can work with the platform—and his own status as an internet meme.

Jonathan Forster at the launch of Spotify Hong Kong

Forster's online fame stems from early ads for Spotify. “When the service first launched we recorded some spots introducing users to our service and to fill potential ad space, said Forster, who is Spotify's employee number eight, having joined in 2007. Mine all started with, Hi, I’m Jonathan from Spotify’. Well these were eventually taken down except in Norway and Finland, where we forgot to.”

As a result, Forster’s spots played so many times...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Dentsu's trial nears conclusion with admission of guilt
Premium
18 hours ago

Dentsu's trial nears conclusion with admission of guilt

The company ignored a culture of illegal overtime, the president has acknowledged.

Premium
Spikes Asia 2017: Innovation shortlist
Premium
1 day ago

Spikes Asia 2017: Innovation shortlist

The shortlisted entrants will present their work on the opening day of next week's festival.

Premium
Content and production network CreativeDrive Asia opens in Singapore
Premium
1 day ago

Content and production network CreativeDrive Asia ...

Former DDB Group Indonesia and Ogilvy RedWorks executive Dean Cloke named regional MD.

Premium
Podcasts: A sound investment for advertisers?
Premium
1 day ago

Podcasts: A sound investment for advertisers?

Asia's podcast market is still relatively immature—but may hold major advertising potential for brands that can navigate the hurdles.