Gideon Spanier
Sep 13, 2017

Accenture wants to be world's biggest 'experience agency of record'

Accenture Interactive claims it is building the first global "experience agency of record" and that it can cater for the needs of brands better than traditional agency holding companies.

Anatoly Roytman: Accenture can be a new breed of agency.

The digital marketing arm of consulting giant Accenture has talked about becoming the world's biggest digital agency but Anatoly Roytman, the London-based managing director of Accenture Interactive for Europe, Africa, the Middle East and Latin America, said the ambition to build the experience agency of record was greater.

We want to partner our clients and become the custodian of the brand experience, Roytman told Campaign’s debut monthly print issue, which is published this week.

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