Gideon Spanier
Jan 9, 2018

Accenture: Large-scale agency M&A is 'not our game'

"Our game is to drive organic growth on top of acquisitions of very specific companies with very specific and differentiated capabilities," says chairman and CEO.

Accenture chairman and chief executive Pierre Nanterme.

Accenture will not consider a takeover bid for a large ad agency group because its chief executive says there has been a 100% failure rate with such deals.

Accenture Interactive, the consulting giant’s marketing services arm, fuelled speculation that it could bid for a larger ad group last year, in which it eventually acquired 10 small or mid-sized agencies. 

However, Pierre Nanterme, the chairman and chief executive of Accenture, gave a...

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