Rohit Dadwal
Dec 23, 2015

7 predictions for mobile marketing in APAC in 2016

Rohit Dadwal, APAC MD of the Mobile Marketing Association, gives his list of predictions that will define mobile marketing in 2016.

Rohit Dadwal

2015 was an exciting year for mobile in Asia Pacific, as more consumers tapped away on their mobile phones to do anything from socialising to banking and from planning their travels to purchasing their groceries. Mobile, in short, has become a catalyst for transformation in the way we live our lives.

This momentum is only set to grow in 2016, and as technology and innovation continue to drive the way forward, here are seven key...

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