Vikas Gulati
Jan 15, 2013

7 mobile ad trends for 2013: What's hot and what's not

As consumers rapidly adopt mobile, Vikas Gulati, Southeast Asia vice-president with Vserv.mobi, provides seven trends that will drive mobile advertising to centre stage in 2013.

Vikas Gulati

1. Android to continue the 'mass market' smartphone momentum

Every day, more than 1.3 million Android devices are being activated, with the majority of them being priced for the mass market. In 2013 Android will cross an installed base of 1 billion users. These are massive numbers. Windows Phone 8 launched in Oct 2012 amidst a lot of fanfare. There are other new platforms in the news such as BB10, Ubuntu and Tizen, but...

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