Jay Morgan
Feb 8, 2017

5 technologies you need to know about now

VR, MR, AI, biometrics, voice control: A rundown of technologies that matter for creating amazing brand experiences—and how to focus your efforts.

Jay Morgan is group digital creative director with J. Walter Thompson Sydney and Webling

1. Virtual reality

VR found its footing last year but VR is becoming more significant because the cost of headsets is going down, dramatically.

The core technology to achieve high-quality VR has been all but commoditised, now the race is on to secure the lion market share.

If you want to transport customers to a completely different environment, nothing does it quite like VR and the opportunities for...

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