Nov 15, 2013

2013 Digital Asia Festival announces shortlist

SINGAPORE - The jury of the 2013 Digital Asia Festival Awards has narrowed 506 hopefuls down to a shortlist of 80 entries from across region that is "thinking big and acting big" in digital, according to jury comments.

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2013 Digital Asia Festival announces shortlist

Click here to view the shortlist.

The winners of the 2013 awards will be announced online through www.digitalasiafestival.com on 18 November.

Japan led with the most shortlisted entries (14), followed by Australia (13), New Zealand (10), China (9), Hong Kong (9), India (7), Singapore (7), The Philippines (5), Malaysia (4) and Thailand (2).

Jason Kuperman, Vice President of Omnicom Digital Asia Pacific, India, Middle East & Africa is chairing the jury, which includes 40 client marketers, digital media practitioners and agency strategists. The judging criteria included strategy, creativity and innovation, execution and results.

“Judging the DAF awards this year demonstrates that the region is thinking big and acting big in digital," said Paul Gage, regional planning director, APAC, with Iris Worldwide. "It's no longer just an add-on to a TV campaign, but brands and agencies are genuinely looking at how they can build participation throughout their initiatives.”

The entries seamlessly integrated "technology into the creative leap", said Meera Sharath Chandra, founder, CEO and CCO, Tigress Tigress. "Several of the shortlists had started with a fabulous consumer insight and market/media opportunity that had never been explored before. We saw a lot of first-of-its-kind innovations and we could see technology playing along beautifully with the big idea.”

Ashok Lalla, global head of Digital Marketing, Infosys, said work based on a single sharp insight and a strong idea stood out, with several entries that "Made me go, 'Aha, wish I had thought of it!'”

The Digital Asia Festival Awards is organised by Lions Festivals and Haymarket Media Asia (publisher of Campaign Asia-Pacific).

Source:

Campaign Asia

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