Regional, Hong Kong
Discipline: Brand Consulting/Brand Strategy/Brand Reputation, Brand Monitoring, Creative/Graphic Design, Digital Marketing/Interactive, Health Care, Mobile, SEO/SEM, Social Media, Web Design Production/Development, PR (Consumer, Travel, Corporate, Healthcare, Press Release, Technology)

Contact Info:

RFI Hong Kong
Unit B&C 12/F Casey Aberdeen House
38 Heung Yip Road, Wong Chuk Hang
Hong Kong
Tel: +852 2237 1661


Executive Vice President, Regional Director of Asia and Managing Director, Greater China

Elan Shou

Senior Vice President, Asia

David Ko

Group Director

Max Wang

Branches/ Affil. :

RFI Hong Kong, Ruder Finn Bangalore, Ruder Finn Beijing, Ruder Finn New Delhi, Ruder Finn Guangzhou, Ruder Finn Hong Kong, Ruder Finn Malaysia, Ruder Finn Mumbai, Ruder Finn Shanghai, Ruder Finn Singapore, RF Thunder Beijing, RF Thunder Guangzhou, RF Thunder Hong Kong, RF Thunder Shanghai

Year Established:


No Of Employee:

Awarded Campaigns
Total Campaigns (6)
Top 1000 Brands
Total Clients (15)
RFI Asia is Ruder Finn’s award-winning, full service digital marketing division established in 2013. In 2016, Ruder Finn further strengthened the RFI Asia team with the acquisition of Daylight Partnership, one of Asia’s most innovative digital marketing consultancies. RFI’s strategic, evidence-based campaigns help clients tell their stories across myriad channels including ATL, social media and dark
social, through immersive storytelling with Virtual and M ixed Reality (VR/MR). RFI ’s research arm delivers a suite of I&A products that help companies anticipate brand impact events (Predictive Analytics), increase influencer engagement (Influencer Mapping), prove marketing ROI (Correlation
Mapping), and better understand their communities (Customer Journey Mapping).
RFI ASIA - Awards Won (9)
Award Show Award Category Campaign Name Year
Mumbrella Asia Awards 2017 Finalist Mumbrella Award for Collaboration Prudential Relationship Index 2016
Mumbrella Asia Awards 2017 Finalist Mumbrella Award for Culture Daylight Partnership 2016
Mumbrella Asia Awards 2017 Finalist Mumbrella Award for Innovation Sino VR @ Saikung 2016
Mumbrella Asia Awards 2017 Finalist Mumbrella Award for Insight K. Wah Soho East Pet Ice Cream Festival 2016
Mumbrella Asia Awards 2017 Finalist Social Idea of the Year Pacific Place Personalised Nutella 2016
Marketing Excellence Awards Finalist Best Food & Beverage Campaign “Make it Wonderful” Brand Relaunch 2015
Golden Pin Design Award Corporate Video Hong Kong Medical Museum Corporate Video 2015
Asia Pacific Sabre Awards Finalist Best Digital Campaign “Make It Wonderful” Brand Relaunch 2015
PR Awards Silver Best Use of Social Media for PR Sony Xperia Test Drive 2014
RFI ASIA Work (Total: 6 Awarded: 0)
Brand: HSBC
Sector: Financial Services
Brand: Sino Group
Sector: Miscellaneous
Brand: Prudential
Sector: Household & Personal Care
Brand: Pacific Place
Sector: Retail
Brand: JSenses
Sector: Food , Beverages
Brand: Lee Kum Kee
Sector: Food
RFI ASIA Case Studies (2)
VR @ Sai Kung
Brand: Sino Group
Key Objective: Brand - Awareness , Customer Acquisition
Prudential Relationship Index
Brand: Prudential
Key Objective:
Major Brands (15)
Top 1000 Brand 2017 (8)
Lee Kum Kee
The Peninsula Boutique
Deutsche Bank
MTR Corp
Swire Properties
Control Risk

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.

The Campaign Asia-Pacific Team