SUPERUNION

Regional, Hong Kong
Discipline: Brand Consulting/Brand Strategy/Brand Reputation, Creative/Graphic Design, Identity Programs, Integrated Communications Consultancy

Contact Info:

SUPERUNION
Tel: https://www.superunion.com/contact/

Personnel:

CEO, Asia

Benedict Gordon

Head of Business Development, Asia

Po Kay Lee

Chairman, China

Monica Lee

Managing Strategy Director, Singapore

Ambrish Chaudhry

Head of Design, Asia Pacific

Dan Ellis

Branches/ Affil. :

22 offices in 17 countries

Year Established:

1976

No Of Employee:

750
Awarded Campaigns
Total Campaigns (8)
4
Top 1000 Brands
Total Clients (21)

Superunion is a next-generation brand agency built on a spirit of creative optimism. We believe in the power of creativity to improve the future of people and organisations.

Our expertise includes brand strategy, identity, communications, and brand management.

With 750 people in 22 offices and 17 countries, we’re a truly global brand agency. Our clients include some of the world’s most iconic brands, such as Airbus, Aetna, Bank of America, British Airways, the BBC, Coca-Cola, Dell, Deloitte, Ford, FIFA, Heineken, Nestle, Prudential and Vodafone, alongside technology unicorns, ambitious start-ups and inspiring not-for-profits.
SUPERUNION - Awards Won (31)
Award Show Award Category Campaign Name Year
Art Directors Club Merit Experiential Design Noc 2019
One Show Merit Indoor Spaces Noc 2019
One Show Merit Brand Installations Noc 2019
Graphis Poster Silver Poster Annual Leaving Impressions 2019
Graphis Poster GOLD Poster Annual SOOO Posters (Senses) 2019
The Drum Design Awards Winner Packaging Design - 3D Motiv 2019
The Drum Design Awards Highly Commended Poster Design Leaving Impressions 2019
Pentawards Bronze Casks & Cases TRT Emperus 2019
D&AD Shortlist Packaging Motiv 2019
Brand Impact Awards Shortlist Bars & Restaurants Noc 2019
WPPed Cream Winner Posters Leaving Impressions 2019
WPPed Cream Highly Commended Promo Items PiggyBank 2019
Transform Asia Pacific Awards Shortlist Best use of packaging Motiv 2019
Transform Asia Pacific Awards Shortlist Best Brand Evolution Lazada 2019
Transform Asia Pacific Awards Shortlist Best VI- Pharam Genetron 2019
Transform Asia Pacific Awards Shortlist Best VI - Travel LeJoy 2019
Transform Asia Pacific Awards Shortlist Best use of Typography Lejoy 2019
Transform Asia Pacific Awards Shortlist Best Internal Comms Lianhua 2019
Transform Asia Pacific Awards Shortlist Best Creative Strategy Chope 2019
Transform Asia Pacific Awards Shortlist Best Creative Strategy Carousell 2019
Transform Asia Pacific Awards Shortlist Best VI - Retail Lianhua 2019
Transform Asia Pacific Awards Shortlist Best VI - Retail Carousell 2019
Transform Asia Pacific Awards Shortlist Best Copy/TOV Piggybank 2019
Transform Asia Pacific Awards Shortlist Best Copy/TOV Chope 2019
Transform Asia Pacific Awards Shortlist Best VI - Financial Sector Piggybank 2019
Transform Asia Pacific Awards Shortlist Best VI - Financial Sector Tepat 2019
Transform Asia Pacific Awards Shortlist Best Brand Architecture The Absolute 2019
Transform Asia Pacific Awards Shortlist Best new brand in existing portfolio Tepat 2019
Transform Asia Pacific Awards Shortlist Best Digital Property Chope 2019
Transform Asia Pacific Awards Shortlist Best VI - Retail Lazada 2019
Transform Asia Pacific Awards Shortlist Best in Food & Bev Chope 2019
Show Reel
SUPERUNION Work (Total: 8 Awarded: 0)
Brand: Genetron
Sector: Household & Personal Care
Brand: Lianhua Supermarket
Sector: Miscellaneous
Brand: Absolute U
Sector: Miscellaneous
Brand: Tmall
Sector: Retail
Brand: Women's Tennis Association
Sector: Travel & Leisure
Brand: Pizza Hut
Sector: Food
SUPERUNION Case Studies (5)
Genetron Brand Refresh
Brand: Genetron
Key Objective: Brand – Launch/Reposition , Customer Retention , Brand - Awareness
Lianhua Supermarket Brand Refresh
Brand: Lianhua Supermarket
Key Objective: Brand – Launch/Reposition , Brand - Awareness , Brand - Loyalty , Customer Retention , Increase Sales , Increase Market Share
Brand Architecture & Visual Identity
Brand: Absolute U
Key Objective: Brand – Launch/Reposition , Customer Retention , Brand - Awareness , Increase Market Share , Brand - Loyalty
Major Brands (21)
Top 1000 Brand 2019 (4)
Lazada
Pizza Hut
Tencent
NIVEA
Chope
Carousell
Bank of America
Hong Kong Exchange
Hong Kong Jockey Club
Tmall
Women's Tennis Association
COFCO Group
Genetron
TRT Health
Lianhua Supermarket
Vistara
Collins
Beiersdorf
Gojek
Aboulut
bajaj group

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.


The Campaign Asia-Pacific Team