THE HOFFMAN AGENCY (REGIONAL)

Regional, Hong Kong
Discipline: CRM, SEO/SEM, Social Media, Brand Consultancy/Brand Strategy, Graphic Design, Brand Monitoring, Digital Marketing/Interactive, Mobile, Event Marketing, Marketing Research/Data Analytics, Marketing Services, Web Design Production/Development, PR (Consumer, Corporate, Financial, Government, Healthcare, Public Sector, Property, Technology, Travel)

Contact Info:

THE HOFFMAN AGENCY (REGIONAL)
20/F Regent Centre
88 Queen's Road Central
Central
Hong Kong
Tel: +852 2581 9380
Fax: +852 2581 9389

Personnel:

Managing Director, Asia Pacific

Cassandra Cheong

Vice President, Global Business Development

Jenny Chan

Branches/ Affil. :

Global Headquarters: Silicon Valley;
Europe Headquarters: London;
Asia Headquarters: Hong Kong;
Other offices: Beijing, Seoul, Shanghai, Singapore and Tokyo
Affiliates in Asia Pacific countries: Australia, India, Indonesia, Malaysia, Philippines, Taiwan, Thailand and Vietnam.

Year Established:

1999
0
Awarded Campaigns
Total Campaigns (4)
1
Top 1000 Brands
Total Clients (31)
Founded in 1987, The Hoffman Agency is an independent global PR agency that helps clients differentiate their brand by developing compelling narratives that appeal to their target audience.

With a strong heritage in technology, our team across the globe act as trusted advisors to clients in a broad range of sectors on corporate communications, executive speaking engagements, developing tailored content and messaging, digital communication and strategy, brand management, PR/media relations and strategy, multi-cultural marketing, market entry strategies, crisis communications, as well as other communication and training related services.
THE HOFFMAN AGENCY (REGIONAL) - Awards Won (62)
Award Show Award Category Campaign Name Year
Golden Flag Award Winner Influential Campaign of Technology Innovation in 2016 Wearable IoT World U.S. — Pan Asia IoT Superhighway Accelerator Program – 2016 — Wearable IoT World 2016
The PR Awards Hong Kong (Marketing Magazine) Bronze Best Engagement – Targeted Community Wearable IoT World U.S. — Pan Asia IoT Superhighway Accelerator Program – 2016 — Wearable IoT World 2016
Holmes Report In2 SABRE Award Winner Trade Show and Awards Sustainability Takes on New Life at BEX and MCE Asia 2015 — Reed Exhibitions 2016
Holmes Report In2 SABRE Award Certificate of Excellence Media Partnership Meet The Opportunities in China — 2015 CKGSB's Media Partnership In Korea—CKGSB 2016
Holmes Report In2 SABRE Award Certificate of Excellence Best Use of Global Social Networking Platforms May the Force Be with You – LEGO Star Wars Days 2016 Launch — LEGOLAND Malaysia Resort 2016
Holmes Report In2 SABRE Award Certificate of Excellence Best Use of Visual Social Platforms Wearable IoT World U.S. — Pan Asia IoT Superhighway Accelerator Program – 2016 — Wearable IoT World 2016
Holmes Report In2 SABRE Award Certificate of Excellence Branding and Identity Wearable IoT World U.S. — Pan Asia IoT Superhighway Accelerator Program – 2016 — Wearable IoT World 2016
Holmes Report SABRE Awards Asia-Pacific Finalist Gold Sabre Award – Southeast Asia Leaving Footprints in The Cloud — CenturyLink Asia Pacific 2016
Holmes Report SABRE Awards Asia-Pacific Finalist Gold Sabre Award – Multi-Country May the Force be with You – LEGO Star Wars Days 2016 Launch — LEGOLAND Malaysia Resort 2016
Holmes Report SABRE Awards Asia-Pacific Finalist Gold Sabre Award – Practice Areas Wearable IoT World U.S.-Pan Asia IoT Superhighway Accelerator Program — 2016 — Wearable IoT World 2016
Holmes Report SABRE Awards Asia-Pacific Finalist Gold Sabre Award – Employee Communications A Look #InsideHA — The Hoffman Agency Asia Pacific Pte Ltd 2016
ASIS-PACIFIC STEVIE AWARDS Silver Excellence in Innovation in Business Product & Service Industries The Hoffman Agency Singapore: A look #insideHA 2016
ASIA-PACIFIC STEVIE AWARDS Silver Most Innovative Public Relations Agency of the Year - The Hoffman Agency Singapore N/A 2016
ASIA-PACIFIC STEVIE AWARDS Bronze Award for Innovation in the Use of Video LEGOLAND Malaysia Resort: Everything is Awesome at LEGOLAND Malaysia 2016
MUMBRELLA ASIA AWARDS 2016 Winner Southeast Asia PR Agency of the Year - The Hoffman Agency Singapore N/A 2016
PR AWARDS 2016 Bronze Best Use of Social Media LEGOLAND Malaysia Resort: LEGOLAND Malaysia Holiday Extravaganza 2015 2016
PR AWARDS 2016 Bronze Best B2B PR Campaign CenturyLink Asia Pacific: Leaving Footprints in the Cloud 2016
In2 SABRE Innovation Award Winner Best Use of LinkedIn From Scratching the Surface to Setting the Standard (ZixCorp) 2016
In2 SABRE Innovation Award Winner Best Use of Corporate Blogging If You Tell the “Right” Stories, Readers Will Come (Endicia) 2016
In2 SABRE Innovation Award Winner Most Innovative Use of SEO Reshaping a Blog into a “Media Property” (Endicia) 2016
Mumbrella Awards Winner SOUTHEAST ASIA AGENCY OF THE YEAR - The Hoffman Agency Singapore N/A 2016
SABRE Awards Asia Pacific Finalist Technology Public Relations Consultancy Of The Year N/A 2015
SABRE Awards Asia Pacific Finalist Community Relations Cyberport Youth Coding Jam 1000 2015
SABRE Awards Asia Pacific Finalist Digital Campaign Immortalizing Happiness: MetLife Hong Kong’s Infinity App 2015
SABRE Awards Asia Pacific Finalist Financial and Professional Services Helping Hong Kong Pursue More from Life 2015
SABRE Awards Asia Pacific Winner Travel And Leisure May The Force Be With You – LEGO Star Wars Miniland Launch – LEGOLAND Malaysia Resort With The Hoffman Agency Asia Pacific 2015
SABRE Awards Asia Pacific Finalist Cause Related Marketing Use Your Power For Earth Hour 2014 – WWF For Nature Singapore With The Hoffman Agency Asia Pacific 2015
SABRE Awards Asia Pacific Finalist Industrial And Manufacturing Sustainability Comes To Life At BEX Asia 2014 – Build Eco Xpo (BEX) Asia With The Hoffman Agency Singapore 2015
In2SABRE Awards Asia Pacific Winner Broadcast Media (Radio/Television) Use Your Power for Earth Hour 2014 – World Wide Fund for Nature Singapore With The Hoffman Agency 2015
In2SABRE Awards Asia Pacific Certificate of Excellence Live Events Use Your Power for Earth Hour 2014 – World Wide Fund for Nature Singapore With The Hoffman Agency 2015
In2SABRE Awards Asia Pacific Certificate of Excellence Trade Show and Awards Sustainability Comes To Life At BEX Asia 2014 – Build Eco Xpo (BEX) Asia With The Hoffman Agency Singapore 2015
PR Week Awards Asia Gold Best Use of Digital Immortalizing Happiness: MetLife Hong Kong’s Infinity App 2015
The MARKies Finalist Best Idea - Public/Media Relations “Use Your Power” for Earth Hour 2014 - World Wide Fund for Nature (WWF) Singapore 2015
PRism Awards 2015 Merit Outstanding Internal Communications Programme #InsideHA – The Hoffman Agency Singapore 2015
PRism Awards 2015 Finalist Outstanding Overall Corporate Reputation Programme - Singapore Get Your Qlik On – Qlik 2015
PRism Awards 2015 Finalist Outstanding Campaign by a Non-Government Organisation (NGO) “Use Your Power” for Earth Hour – World Wide Fund for Nature (WWF) Singapore 2015
PRism Awards 2015 Finalist Best Social or Digital Media Campaign The Anatomy of A Digital Traveller – Expedia 2015
PRism Awards 2015 Finalist Overall Outstanding PR consultancy N/A 2015
PR Awards Southeast Asia 2015 Finalist Best Consumer PR Campaign Taking Noise-Cancelling Up a Notch: Headphones On, World Off – Atlas 2015
PR Awards Southeast Asia 2015 Finalist Best CSR Communications “Use Your Power” for Earth Hour – World Wide Fund for Nature (WWF) Singapore 2015
PR Awards Southeast Asia 2015 Bronze Best Employee Engagement / Internal Communications A Look #InsideHA – The Hoffman Agency Singapore 2015
PR Awards Southeast Asia 2015 Finalist Best Event-led PR Campaign “Use Your Power” for Earth Hour – World Wide Fund for Nature (WWF) Singapore 2015
PR Awards Southeast Asia 2015 Finalist Best Media Relations Campaign “Use Your Power” for Earth Hour – World Wide Fund for Nature (WWF) Singapore 2015
PR Awards Southeast Asia 2015 Silver Best Use Of Bloggers Taking Noise-Cancelling Up a Notch: Headphones On, World Off – Atlas 2015
PR Awards Southeast Asia 2015 Finalist Best Use Of Technology The Anatomy of A Digital Traveller – Expedia 2015
PR Awards Southeast Asia 2015 Bronze Best Use Of Technology Where Do APAC CEOs Come From - Qlik 2015
PR Awards Southeast Asia 2015 Silver Most Creative PR Stunt “Use Your Power” for Earth Hour – World Wide Fund for Nature (WWF) Singapore 2015
HRM Awards 2015 Finalist Best Use Of Social Media A Look #InsideHA – The Hoffman Agency Singapore 2015
3rd Mob-Ex Awards 2015 Bronze The Best Use of Social Media Platform The Anatomy of the Digital Traveller (Expedia) 2015
The PR Awards Hong Kong (Marketing Magazine) Gold Best Community Engagement Empowering Young Entrepreneurs Program 2014
The PR Awards Hong Kong (Marketing Magazine) Silver Best Media Relations Empowering Young Entrepreneurs Program 2014
The PR Awards Hong Kong (Marketing Magazine) Bronze Best Engagement for a Targeted Community Empowering Young Entrepreneurs Program 2014
Singapore PR Awards Silver Best Insights Driven PR Campaign PayPal: Pushing the M-commerce Frontier – One Tap at a Time 2014
Singapore PR Awards Bronze Best B2B PR Campaign Qlik-ing with the Right Audience 2014
Marketing Excellence Awards Bronze Excellence in Public Relations Get Your Qlik On 2014
Qlik PR Agency Awards PR Impact on Sales PR Agency Award / 2014
Singapore PR Awards Silver Best Insights Driven PR Campaign PayPal: Pushing the M-commerce Frontier – One Tap at a Time 2014
The SABRE Awards Asia-Pacific Certificate of Excellece South-East Asia Agency of The Year Lien AID: A Fresh Perspective on Clean Water 2013
The SABRE Awards Asia-Pacific Certificate of Excellece Technology (B2B) Campaign of The Year Charting a Course for ATLAS Sound & Vision 2013
The SABRE Awards Asia-Pacific Certificate of Excellece Retail Campaign of the Year Qlik-ing with the Right Audience 2013
Human Resources Excellence Award Silver Excellence in Employee Engagement / 2013
Human Resources Excellence Award Silver Excellence in HR Social Media / 2013
THE HOFFMAN AGENCY (REGIONAL) Work (Total: 4 Awarded: 0)
Brand: Wearable IoT World
Sector: Technology
Brand: MetLife
Sector: Financial Services
Brand: XYZprinting
Sector: Computer Hardware
Brand: China Unicom
Sector: Media & Telecommunications
THE HOFFMAN AGENCY (REGIONAL) Case Studies (4)
U.S.-Pan Asia IoT Superhighway Accelerator Program – 2016
Brand: Wearable IoT World
Key Objective: Brand – Launch/Reposition , Brand - Awareness , Event Promotion
Immortalizing Happiness: MetLife Hong Kong’s Infinity App
Brand: MetLife
Key Objective: Brand - Awareness , Drive Online Traffic , Brand - Loyalty
Colorful Printing, Creative Life
Brand: XYZprinting
Key Objective: Brand – Launch/Reposition , Brand - Awareness , Product Launch , Increase Market Share , Increase Sales
Major Brands (31)
Top 1000 Brand 2015 (1)
Google
ACCA
Alexander Mann Solutions
App Annie
Appier
AppsFlyer
ARM
AsiaMalls
Avaya
Centre for Creative Leadership (CCL)
CenturyLink
Chicago Booth
Cybozu
Dassault Systemes
Dimension Data
Ebates
FireEye
Hybris
Lazada
LEGOLAND Malaysia
Novell
Nutanix
Parrot
Piaggio Group
PTC
u-blox
Wearable IoT World
WeWork
Withings
PCCW MOOV
Open Text

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