THE HOFFMAN AGENCY (REGIONAL)

Regional, Hong Kong
Discipline: CRM, SEO/SEM, Social Media, Brand Consulting/Brand Strategy/Brand Reputation, Graphic Design, Brand Monitoring, Digital Marketing/Interactive, Mobile, Event Marketing, Marketing Research/Data Analytics, Marketing Services, Web Design Production/Development, PR (Consumer, Corporate, Financial, Government, Healthcare, Public Sector, Property, Technology, Travel)

Contact Info:

THE HOFFMAN AGENCY (REGIONAL)
20/F Regent Centre
88 Queen's Road Central
Central
Hong Kong
Tel: +852 2581 9380
Fax: +852 2581 9389

Personnel:

Managing Director, Asia Pacific

Caroline Hsu

Branches/ Affil. :

Global Headquarters: Silicon Valley;
Europe Headquarters: London;
Asia Headquarters: Hong Kong;
Other offices: Beijing, Seoul, Shanghai, Singapore and Tokyo
Affiliates in Asia Pacific countries: Australia, India, Indonesia, Malaysia, Philippines, Taiwan, Thailand and Vietnam.

Year Established:

1999
0
Awarded Campaigns
Total Campaigns (4)
2
Top 1000 Brands
Total Clients (62)
Founded in 1987, The Hoffman Agency is an independent global PR agency that helps clients differentiate their brand by developing compelling narratives that appeal to their target audience.

With a strong heritage in technology, our team across the globe act as trusted advisors to clients in a broad range of sectors on corporate communications, executive speaking engagements, developing tailored content and messaging, digital communication and strategy, brand management, PR/media relations and strategy, multi-cultural marketing, market entry strategies, crisis communications, as well as other communication and training related services.
THE HOFFMAN AGENCY (REGIONAL) - Awards Won (67)
Award Show Award Category Campaign Name Year
Agency of the Year 2017 Singapore (Marketing Magazine) Specialist Agency of the Year Finalist N/A 2017
Agency of the Year 2017 Singapore (Marketing Magazine) B2B Agency of the Year Finalist N/A 2017
Agency of the Year 2017 Singapore (Marketing Magazine) Public Relations Agency of the Year Finalist N/A 2017
PR Awards Southeast Asia 2017 Best Media Relations Campaign Silver A new home for Google 2017
PR Awards Southeast Asia 2017 Best PR Campaign - Food and Beverage Bronze Serving up PizzaExpress to Singapore 2017
Mumbrella Asia Awards 2017 Mumbrella Award for Culture Winner N/A 2017
Golden Flag Award Influential Campaign of Technology Innovation in 2016 Winner Wearable IoT World U.S. — Pan Asia IoT Superhighway Accelerator Program – 2016 — Wearable IoT World 2016
The PR Awards Hong Kong (Marketing Magazine) Best Engagement – Targeted Community Bronze Wearable IoT World U.S. — Pan Asia IoT Superhighway Accelerator Program – 2016 — Wearable IoT World 2016
Holmes Report In2 SABRE Award Trade Show and Awards Winner Sustainability Takes on New Life at BEX and MCE Asia 2015 — Reed Exhibitions 2016
Holmes Report In2 SABRE Award Media Partnership Certificate of Excellence Meet The Opportunities in China — 2015 CKGSB's Media Partnership In Korea—CKGSB 2016
Holmes Report In2 SABRE Award Best Use of Global Social Networking Platforms Certificate of Excellence May the Force Be with You – LEGO Star Wars Days 2016 Launch — LEGOLAND Malaysia Resort 2016
Holmes Report In2 SABRE Award Best Use of Visual Social Platforms Certificate of Excellence Wearable IoT World U.S. — Pan Asia IoT Superhighway Accelerator Program – 2016 — Wearable IoT World 2016
Holmes Report In2 SABRE Award Branding and Identity Certificate of Excellence Wearable IoT World U.S. — Pan Asia IoT Superhighway Accelerator Program – 2016 — Wearable IoT World 2016
Holmes Report SABRE Awards Asia-Pacific Gold Sabre Award – Southeast Asia Finalist Leaving Footprints in The Cloud — CenturyLink Asia Pacific 2016
Holmes Report SABRE Awards Asia-Pacific Gold Sabre Award – Multi-Country Finalist May the Force be with You – LEGO Star Wars Days 2016 Launch — LEGOLAND Malaysia Resort 2016
Holmes Report SABRE Awards Asia-Pacific Gold Sabre Award – Practice Areas Finalist Wearable IoT World U.S.-Pan Asia IoT Superhighway Accelerator Program — 2016 — Wearable IoT World 2016
Holmes Report SABRE Awards Asia-Pacific Gold Sabre Award – Employee Communications Finalist A Look #InsideHA — The Hoffman Agency Asia Pacific Pte Ltd 2016
ASIS-PACIFIC STEVIE AWARDS Excellence in Innovation in Business Product & Service Industries Silver The Hoffman Agency Singapore: A look #insideHA 2016
ASIA-PACIFIC STEVIE AWARDS Most Innovative Public Relations Agency of the Year - The Hoffman Agency Singapore Silver N/A 2016
ASIA-PACIFIC STEVIE AWARDS Award for Innovation in the Use of Video Bronze LEGOLAND Malaysia Resort: Everything is Awesome at LEGOLAND Malaysia 2016
Mumbrella Asia Awards 2016 Southeast Asia PR Agency of the Year - The Hoffman Agency Singapore Winner N/A 2016
PR Awards 2016 Best Use of Social Media Bronze LEGOLAND Malaysia Resort: LEGOLAND Malaysia Holiday Extravaganza 2015 2016
PR Awards 2016 Best B2B PR Campaign Bronze CenturyLink Asia Pacific: Leaving Footprints in the Cloud 2016
In2 SABRE Innovation Award Best Use of LinkedIn Winner From Scratching the Surface to Setting the Standard (ZixCorp) 2016
In2 SABRE Innovation Award Best Use of Corporate Blogging Winner If You Tell the “Right” Stories, Readers Will Come (Endicia) 2016
In2 SABRE Innovation Award Most Innovative Use of SEO Winner Reshaping a Blog into a “Media Property” (Endicia) 2016
SABRE Awards Asia Pacific Technology Public Relations Consultancy Of The Year Finalist N/A 2015
SABRE Awards Asia Pacific Community Relations Finalist Cyberport Youth Coding Jam 1000 2015
SABRE Awards Asia Pacific Digital Campaign Finalist Immortalizing Happiness: MetLife Hong Kong’s Infinity App 2015
SABRE Awards Asia Pacific Financial and Professional Services Finalist Helping Hong Kong Pursue More from Life 2015
SABRE Awards Asia Pacific Travel And Leisure Winner May The Force Be With You – LEGO Star Wars Miniland Launch – LEGOLAND Malaysia Resort With The Hoffman Agency Asia Pacific 2015
SABRE Awards Asia Pacific Cause Related Marketing Finalist Use Your Power For Earth Hour 2014 – WWF For Nature Singapore With The Hoffman Agency Asia Pacific 2015
SABRE Awards Asia Pacific Industrial And Manufacturing Finalist Sustainability Comes To Life At BEX Asia 2014 – Build Eco Xpo (BEX) Asia With The Hoffman Agency Singapore 2015
In2SABRE Awards Asia Pacific Broadcast Media (Radio/Television) Winner Use Your Power for Earth Hour 2014 – World Wide Fund for Nature Singapore With The Hoffman Agency 2015
In2SABRE Awards Asia Pacific Live Events Certificate of Excellence Use Your Power for Earth Hour 2014 – World Wide Fund for Nature Singapore With The Hoffman Agency 2015
In2SABRE Awards Asia Pacific Trade Show and Awards Certificate of Excellence Sustainability Comes To Life At BEX Asia 2014 – Build Eco Xpo (BEX) Asia With The Hoffman Agency Singapore 2015
PR Week Awards Asia Best Use of Digital Gold Immortalizing Happiness: MetLife Hong Kong’s Infinity App 2015
The MARKies Best Idea - Public/Media Relations Finalist “Use Your Power” for Earth Hour 2014 - World Wide Fund for Nature (WWF) Singapore 2015
PRism Awards 2015 Outstanding Internal Communications Programme Merit #InsideHA – The Hoffman Agency Singapore 2015
PRism Awards 2015 Outstanding Overall Corporate Reputation Programme - Singapore Finalist Get Your Qlik On – Qlik 2015
PRism Awards 2015 Outstanding Campaign by a Non-Government Organisation (NGO) Finalist “Use Your Power” for Earth Hour – World Wide Fund for Nature (WWF) Singapore 2015
PRism Awards 2015 Best Social or Digital Media Campaign Finalist The Anatomy of A Digital Traveller – Expedia 2015
PRism Awards 2015 Overall Outstanding PR consultancy Finalist N/A 2015
PR Awards Southeast Asia 2015 Best Consumer PR Campaign Finalist Taking Noise-Cancelling Up a Notch: Headphones On, World Off – Atlas 2015
PR Awards Southeast Asia 2015 Best CSR Communications Finalist “Use Your Power” for Earth Hour – World Wide Fund for Nature (WWF) Singapore 2015
PR Awards Southeast Asia 2015 Best Employee Engagement / Internal Communications Bronze A Look #InsideHA – The Hoffman Agency Singapore 2015
PR Awards Southeast Asia 2015 Best Event-led PR Campaign Finalist “Use Your Power” for Earth Hour – World Wide Fund for Nature (WWF) Singapore 2015
PR Awards Southeast Asia 2015 Best Media Relations Campaign Finalist “Use Your Power” for Earth Hour – World Wide Fund for Nature (WWF) Singapore 2015
PR Awards Southeast Asia 2015 Best Use Of Bloggers Silver Taking Noise-Cancelling Up a Notch: Headphones On, World Off – Atlas 2015
PR Awards Southeast Asia 2015 Best Use Of Technology Finalist The Anatomy of A Digital Traveller – Expedia 2015
PR Awards Southeast Asia 2015 Best Use Of Technology Bronze Where Do APAC CEOs Come From - Qlik 2015
PR Awards Southeast Asia 2015 Most Creative PR Stunt Silver “Use Your Power” for Earth Hour – World Wide Fund for Nature (WWF) Singapore 2015
HRM Awards 2015 Best Use Of Social Media Finalist A Look #InsideHA – The Hoffman Agency Singapore 2015
3rd Mob-Ex Awards 2015 The Best Use of Social Media Platform Bronze The Anatomy of the Digital Traveller (Expedia) 2015
The PR Awards Hong Kong (Marketing Magazine) Best Community Engagement Gold Empowering Young Entrepreneurs Program 2014
The PR Awards Hong Kong (Marketing Magazine) Best Media Relations Silver Empowering Young Entrepreneurs Program 2014
The PR Awards Hong Kong (Marketing Magazine) Best Engagement for a Targeted Community Bronze Empowering Young Entrepreneurs Program 2014
Singapore PR Awards Best Insights Driven PR Campaign Silver PayPal: Pushing the M-commerce Frontier – One Tap at a Time 2014
Singapore PR Awards Best B2B PR Campaign Bronze Qlik-ing with the Right Audience 2014
Marketing Excellence Awards Excellence in Public Relations Bronze Get Your Qlik On 2014
Qlik PR Agency Awards PR Agency Award PR Impact on Sales / 2014
Singapore PR Awards Best Insights Driven PR Campaign Silver PayPal: Pushing the M-commerce Frontier – One Tap at a Time 2014
The SABRE Awards Asia-Pacific South-East Asia Agency of The Year Certificate of Excellece Lien AID: A Fresh Perspective on Clean Water 2013
The SABRE Awards Asia-Pacific Technology (B2B) Campaign of The Year Certificate of Excellece Charting a Course for ATLAS Sound & Vision 2013
The SABRE Awards Asia-Pacific Retail Campaign of the Year Certificate of Excellece Qlik-ing with the Right Audience 2013
Human Resources Excellence Award Excellence in Employee Engagement Silver / 2013
Human Resources Excellence Award Excellence in HR Social Media Silver / 2013
THE HOFFMAN AGENCY (REGIONAL) Work (Total: 4 Awarded: 0)
Brand: Cheung Kong Graduate School of Business
Sector: Media & Telecommunications , Financial Services
Brand: Wearable IoT World
Sector: Technology
Brand: MetLife
Sector: Financial Services
Brand: China Unicom
Sector: Media & Telecommunications
THE HOFFMAN AGENCY (REGIONAL) Case Studies (4)
Strategic Media Partnership in Korea
Brand: Cheung Kong Graduate School of Business
Key Objective: Brand - Awareness , Customer Acquisition , Increase Sales
U.S.-Pan Asia IoT Superhighway Accelerator Program – 2016
Brand: Wearable IoT World
Key Objective: Brand – Launch/Reposition , Brand - Awareness , Event Promotion
Immortalizing Happiness: MetLife Hong Kong’s Infinity App
Brand: MetLife
Key Objective: Brand - Awareness , Drive Online Traffic , Brand - Loyalty
Major Brands (62)
Top 1000 Brand 2016 (2)
LinkedIn
Huawei
Alexander Mann Solutions
Appier
AppsFlyer
ARM
AsiaMalls
Avaya
Centre for Creative Leadership (CCL)
Chicago Booth
Dassault Systemes
Dimension Data
FireEye
Hybris
Novell
PTC
WeWork
Withings
Open Text
Fashion Walk
IKEA
KAYAK
Orbis
Agoda Outside
Aon Cofco
Avast Software
BSA
Business France
Circles.Life
CKGSB
Cloudera
Corning
Cycle & Carriage KIA
CyberArk
Cybozu
designphase dba
Dolby
Dow Chemical
Ecolab
Eureka!
German European School Singapore
GIBH
Hoshino Resorts
iFly
Jabra
Koelnmesse
Mileslife
Niantic Labs
NVIDIA
Pizza Express
Poolus
Proto Labs
REC Solar
Singapore Exhibition Services
Sitecore
Stratasys
Thales
TUV Rheinland
USG Boral
Waters
Singapore Management Uni, Institute of Service Excellence
Nutanix

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