Regional, Singapore
Discipline: Brand Consulting/Brand Strategy/Brand Reputation, Brand Monitoring, Digital Marketing/Interactive, Content Marketing, Identity Programs, Social Media, Web Design Production/Development, Creative/Graphic Design, Integrated Communications Consultancy, Marketing Services, SEO/SEM, Video Content Creation, B2B Marketing, Media Planning/Buying (Online, Print (Trade/Newspapers)), PR (Consumer, Corporate, Financial, Government, Healthcare, Public Sector, Public Affairs, Technology, Travel, Property, Press Release, Media Analysis)

Contact Info:

36 Prinsep Street
Singapore 188648
Tel: +65 6603 9000
Fax: +65 6557 2467


EVP & Regional Director APAC

Lee Nugent

Managing Director, Southeast Asia

Meiling Yeow

Managing Director, Client Strategy and Business Development, APAC

Marc Ha

Year Established:


No Of Employee:

Awarded Campaigns
Total Campaigns (13)
Top 1000 Brands
Total Clients (10)
Setting the standard for the next generation of global agencies, Archetype partners with category creators and industry leaders to build the world’s most magnetic brands. We are 650 curious and creative individuals in 20 offices around the world that work together knowing that our clients’ success is our success.
Award Show Award Category Campaign Name Year
Marketing Agency of the Year Awards Hong Kong B2B Agency of the Year 2015
PRWeek Awards Asia Crisis or Issues Management Campaign of the Year Mondelez-Cadbury - Halal Yesterday Today and Tomorrow 2015
Asia Pacific In2 Awards Best LinkedIn Campaign DBS - Creating an online community to drive conversations on working capital 2015
India PR Agency of the year Indy’s Awards 2015
Best Consumer PR Campaign (Bronze) PR Awards South East Asia OLDTOWN White Coffee – Art of Old Town 2015
Best Event for the Press/Media (SILVER) Marketing Events Awards William Grant & Sons – Glenfiddich - The Valley of the Deer 2015
Power List 2014 PR Week’s 50 Most Influential People In PR Asia Pacific Anne Costello, Regional Director, Text100 Asia Pacific 2014
APAC SABRE Awards Gold Restaurant & Food Service Text100 & OLDTOWN White Coffee Malaysia – The Animaction Challenge 2014
APAC SABRE Awards Gold B2B Marketing Text100 & VMware China – Defying Convention 2014
APAC SABRE Awards Gold Technology (B2B) Text100 & IBM Australia – Era of Smart 2014
PRWeek Awards Asia Winner B2B Campaign of the Year Text100 & IBM Australia – Era of Smart 2014
Paul Writer Excellence in IT Marketing Awards Winner Tech PR Excellence Awards Text100 India 2014
CommsCon Awards Highly Commended Best B2B Campaign Text100 & IBM Australia – Era of Smart 2014
CommsCon Awards Winner Emerging PR Professional of the Year Mark Yeow, Text100 Australia 2014
The Holmes Report Top 50 Best PR Campaigns of the Year Global Text100 Singapore & Lenovo Asia Pacific – Elevating Lenovo’s Corporate Image 2013
PRWeek Global Awards Winner Change Management Award Text100 Australia – Accelerating IBM journey from traditional to integrated communications -
Show Reel
ARCHETYPE ASIA PACIFIC Work (Total: 13 Awarded: 0)
Brand: VMware
Brand: Old Town White Coffee
Sector: Beverages
Brand: Adobe
Sector: Computer Software
Brand: Astro
Sector: Media & Telecommunications
Brand: Cadbury
Sector: Food
Brand: NXP
Sector: Consumer Electronics
VMware’s IT Survivor
Brand: VMware
Key Objective: Brand - Awareness
Building a Positive Community for Astro Go Beyond
Brand: Astro
Key Objective: Brand - Awareness
The Taste of OLDTOWN White Coffee
Brand: Old Town White Coffee
Key Objective: Brand - Awareness
Major Brands (10)
Top 1000 Brand 2018 (5)
Four Seasons
Ernst & Young
Max Bupa

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.

The Campaign Asia-Pacific Team